WFA Global Marketer Week 2014

Following on from Beijing, New York and Brussels, Sydney played host to the global event for multinational marketers.

/ The event

Co-hosted with the Australian Association of National Advertisers (AANA), the event brought together marketers from some of the world’s biggest brands.

Global Marketer Week 2014 included speakers from Adidas, Diageo, Kimberly-Clark, Unilever, Bartle Bogle Hegarty and Google.

News from Sydney

WFA Global Brand Purpose Research Browse to
“State of the Union” address from WFA President Browse to
WFA names new leadership team Browse to

Sir John Hegarty at GMW2014 Browse to
John Kearon at GMW2014 Browse to
Global marketers on the future of marketing Browse to


Michael Birkin

Former CMO, Acer

Colin Currie

Managing Director, Adidas Greater China

Michelle Froah

Former Asia Pacific Sr. Marketing Director, Kimberly-Clark

Sir John Hegarty

Founder, BBH

John Kearon

Founder & CEO, System1 Group (formerly BrainJuicer)

Inese Kingsmill

Former Director, Corporate Marketing, Telstra

Marc Mathieu

CMO, Samsung Electronics America

Martin Riley

Former CMO, Pernod Ricard & former WFA President

Ed Sanders

Global Director of Cross-Product Marketing, Google

James Thompson

Chief Marketing and Innovation Officer, Diageo North America

This event in pictures