Events

WFA Webinar: Progressive portrayals in marketing

Why is it important and how do you break down harmful stereotypes from advertising?

/ The event

Stereotypes are everywhere, we can’t escape them. It’s that unconscious bias we place on things before we even know it, that is why they can be harmful.

As advertisers, we have the power to influence culture and society in a positive way by portraying women and men proportionally and realistically. Critically, there is a also a very compelling case for why industry must act: progressive brands perform better.

Join WFA, P&G and the Unstereotype Alliance to talk about breaking down stereotypes in marketing and why it’s important for companies to move with the times in terms of gender portrayal – as well as some of the ways in which this can be addressed within organisations and collectively as an industry.

Details to follow.

To register, please contact Camelia at c.cristache@wfanet.org

Contact us

For more information or questions, please contact Camelia Cristache
at c.cristache@wfanet.org.