About GARM

Global Alliance for Responsible Media

Global Alliance for Responsible Media

The Global Media Sustainability Framework

GARM x ANZ Global Media Sustainability Framework cover-expanded

GARM Aggregated Measurement Report - May 2024

GARM report vol 6 cover

Sustainability Action Guide to Reduce Media Greenhouse Gas Emissions

GARM cover-Sustainability guide

Safe & Suitable Innovation Guide: Assessing brand safety and suitability concerns for Generative AI + the Metaverse

GARM cover-AI playbook

Uncommon industry collaboration to improve digital safety

GARM is the Global Alliance for Responsible Media, a cross-industry initiative established by the World Federation of Advertisers to address the challenge of harmful content on digital media platforms and its monetization via advertising.

GARM was launched at Cannes in the summer of 2019 and has been working hard to highlight the changes needed for advertisers to feel more confident about advertising on social media. As of November 2019, GARM is a flagship project of the World Economic Forum Platform For Shaping the Future of Media, Entertainment and Culture.


GARM’s role is to act as the forum for the creation of solutions that will improve online safety for both consumers and advertisers. By creating a working forum where all parts of the online advertising system can meet, GARM’s ambition is to get the digital media ecosystem working together on the shared priorities that will lead to the removal of harmful content from advertiser-supported social media.

GARM works by addressing specific issues and challenges in working groups, formed by member organisations with an individual and organizational interest in the given focus area. Each working group develops an appropriate solution to its challenge, and these are then proposed to and voted on by the broader GARM community. Once accepted, they are taken up by the wider industry to help in the fight against harmful content.

Alliance Members

The Global Alliance for Responsible Media was founded by WFA members and is made up of advertisers, agencies, media companies, platforms and industry organisations.

  • For more information or questions, please contact The GARM team at GARM@wfanet.org