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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1. WFA President’s Awards recognise eight outstanding initiatives around the world
    Press releases
    President's Awards

    WFA President’s Awards recognise eight outstanding initiatives around the world

    Industry associations from Brazil, Colombia, Finland, the Netherlands, Nigeria, Norway, Sweden and USA all recognised for outstanding marketing leadership

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  2. WFA names new leadership team for 2026
    Press releases
    Global Marketer Week

    WFA names new leadership team for 2026

    Marketers from Driscoll’s, Ikea and Nissan join Executive Committee

    Read more about "WFA names new leadership team for 2026"
  3. Global Marketer Week kicks off in Stockholm
    News
    Global Marketer Week

    Global Marketer Week kicks off in Stockholm

    A day-by-day summary of WFA's fliagship event

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  4. FIFA World Cup drives global media inflation to 4.4%, WFA Outlook
    NewsPress releases
    Trends & forecasts

    FIFA World Cup drives global media inflation to 4.4%, WFA Outlook

    Sharp increase in US price inflation against decrease in China

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  5. Three more CMOs to speak at WFA Global Marketer Conference in Stockholm
    News
    Global Marketer Week

    Three more CMOs to speak at WFA Global Marketer Conference in Stockholm

    Marketing leaders from Arla Foods, Mars and Opella are among those joining the line-up for April 23 event

    Read more about "Three more CMOs to speak at WFA Global Marketer Conference in Stockholm"
  6. WFA launches Creator Forum
    News
    Influencer marketing

    WFA launches Creator Forum

    As investment rises in creators, the new WFA group aims to give members an edge in an evolving content landscape.

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  7. WFA’s Asia Advisory Board invests in the next generation
    News
    Marketing strategyMarketing strategy

    WFA’s Asia Advisory Board invests in the next generation

    WFA has signed strategic partnership agreements with two leading educational establishments in Asia-Pacific to promote marketing to the new generation in the region.

    Read more about "WFA’s Asia Advisory Board invests in the next generation"
  8. Global Marketer Week 2026: Forum speakers and agendas
    News
    Global Marketer Week

    Global Marketer Week 2026: Forum speakers and agendas

    WFA’s Forum meetings at Global Marketer Week 2026 in Stockholm will bring together peers to address their priority challenges. These sessions benefit from being led by senior members from the WFA network.  

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  9. Global Marketer Week 2026: Four days, 10 events, 1000 people from 40 countries.
    News
    Global Marketer Week

    Global Marketer Week 2026: Four days, 10 events, 1000 people from 40 countries.

    Global Marketer Week 2026 is coming to Stockholm on 21–24 April for the very first time and the agenda is shaping up to be one of the strongest programmes yet.

    Read more about "Global Marketer Week 2026: Four days, 10 events, 1000 people from 40 countries."

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