Related content
-
Marketing structureMarketing capabilities
Benchmark on digital marketing training methods
WFA benchmark conducted for a member looking for digital marketing training methods.
-
Marketing procurementMarketing procurement
Benchmark on Decentralised Media Agency Recommendations
WFA benchmark conducted for a member interested in finding media agencies in several key geographies.
-
Marketing procurementMarketing procurement
Survey results on Sponsorship investment 2015
WFA survey covering sponsorship investment levels in 2016, license vs. activation costs and vendor roles &…
-
Marketing procurementMarketing procurement
Survey on Media Procurement Excellence
Survey in partnership with ID Comms on best-in-class media procurement: prevalence of Media Leadership Councils, how paid media is…
-
Marketing procurementMarketing procurement
Benchmark on Recommended agency fee negotiators in Asia
WFA benchmark conducted for a member looking for recommendations on suppliers for agency fee negotiations in APAC.
-
Agency managementMarketing procurementMarketing procurement
Benchmark on Media rebates & agency remuneration China
A benchmark examining average media rebate levels and agency remuneration levels among clients in China.
-
Agency managementCMO Forum
Benchmark on Recommended search agencies in LATAM
WFA benchmark conducted for a member looking for recommendations on search agencies in LATAM.
-
Marketing procurementMarketing procurement
Survey on digital agency management
Survey results on managing digital agency rosters, supply base by spend, sourcing digital agencies, programmatic and technology…
-
Agency managementMarketing procurementMarketing procurement
Benchmark on brand strategy providers
WFA benchmark conducted for a member looking for recommendations on brand strategy providers with global capabilities who can offer…
-
Marketing procurementMarketing organisationMarketing procurement
Benchmark on Agency capability mapping
WFA benchmark conducted for a member interested in looking at agency competency mapping and the process companies use to understand…
-
Media & analyticsDigital media transformation
Survey on data driven marketing (DDM)
This WFA study aims to provide insight into data being collected and its application by marketers, in pursuit of more effective and…
-
Marketing structure
Marketing in LATAM survey results
This document was designed as a means to benchmark thoughts and actions in relation to marketing in LATAM.