Related content
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Agencies & partnersAgency evaluationAgency managementMarketing procurementMarketing procurement
Benchmark on brand strategy providers
WFA benchmark conducted for a member looking for recommendations on brand strategy providers with global capabilities who can offer…
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Agencies & partnersAgency evaluationAgency rostersMarketing procurementMarketing organisationMarketing procurement
Benchmark on Agency capability mapping
WFA benchmark conducted for a member interested in looking at agency competency mapping and the process companies use to understand…
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Media & analyticsDigital media transformation
Survey on data driven marketing (DDM)
This WFA study aims to provide insight into data being collected and its application by marketers, in pursuit of more effective and…
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Marketing structure
Marketing in LATAM survey results
This document was designed as a means to benchmark thoughts and actions in relation to marketing in LATAM.
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Agencies & partnersAgency evaluationAgency managementMarketing procurementMarketing procurement
Benchmark on Recommended digital agencies in Philippines
WFA benchmark conducted for a member looking for recommended digital agencies in Philippines.
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Media & analyticsMarketing structure
Benchmark on digital insight and innovation generation
A benchmark to investigate: how clients mine digital insights from consumers/customers; how client organisations are structured to…
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Agencies & partnersAgency evaluationAgency managementMarketing strategyMarketing structureMarketing operationsMarketing organisationMarketing strategy
Benchmark on media agency on-boarding - key considerations and pitfalls
A short survey to elicit member experiences in regard to on-boarding a new media agency.
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Agencies & partnersAgency evaluationAgency managementMarketing procurementMarketing procurement
Recommended global PR agencies
Benchmark on recommended global PR agencies.
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Agencies & partnersAgency evaluationAgency managementMarketing procurementMarketing procurement
Benchmark on recommended digital agencies in Japan
WFA benchmark conducted for a member looking for recommendations on digital agencies in Japan.
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Agencies & partnersAgency evaluationAgency managementMarketing procurementMarketing procurement
Benchmark on App Developers in Asia
WFA benchmark on App Developers in Asia, conducted for a member looking for recommendations on best-in-class app developers in…
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Integrated marketingMarketing structureIntegrated marketingMarketing organisation
Benchmark on C-suite roles and responsibilities
This benchmark therefore looks at how many WFA members have roles such as CDOs/ CIOs/ CTOs/etc. in their company and what key…
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Agencies & partnersAgency evaluationAgency managementMarketing procurementMarketing procurement
Benchmark on Recommended digital agencies in South Korea
WFA benchmark on recommended digital agencies in South Korea.