Posts about Marketing strategy

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  1.    Benchmark on brand strategy providers
    Agencies & partnersAgency evaluationAgency managementMarketing procurementMarketing procurement

    Benchmark on brand strategy providers

    WFA benchmark conducted for a member looking for recommendations on brand strategy providers with global capabilities who can offer…

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  2.    Benchmark on Agency capability mapping
    Agencies & partnersAgency evaluationAgency rostersMarketing procurementMarketing organisationMarketing procurement

    Benchmark on Agency capability mapping

    WFA benchmark conducted for a member interested in looking at agency competency mapping and the process companies use to understand…

    Read more about "Benchmark on Agency capability mapping"
  3.    Survey on data driven marketing (DDM)
    Media & analyticsDigital media transformation

    Survey on data driven marketing (DDM)

    This WFA study aims to provide insight into data being collected and its application by marketers, in pursuit of more effective and…

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  4.    Marketing in LATAM survey results
    Marketing structure

    Marketing in LATAM survey results

    This document was designed as a means to benchmark thoughts and actions in relation to marketing in LATAM. 

    Read more about "Marketing in LATAM survey results"
  5.    Benchmark on Recommended digital agencies in Philippines
    Agencies & partnersAgency evaluationAgency managementMarketing procurementMarketing procurement

    Benchmark on Recommended digital agencies in Philippines

    WFA benchmark conducted for a member looking for recommended digital agencies in Philippines.

    Read more about "Benchmark on Recommended digital agencies in Philippines"
  6.    Benchmark on digital insight and innovation generation
    Media & analyticsMarketing structure

    Benchmark on digital insight and innovation generation

    A benchmark to investigate: how clients mine digital insights from consumers/customers; how client organisations are structured to…

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  7.    Benchmark on media agency on-boarding - key considerations and pitfalls
    Agencies & partnersAgency evaluationAgency managementMarketing strategyMarketing structureMarketing operationsMarketing organisationMarketing strategy

    Benchmark on media agency on-boarding - key considerations and pitfalls

    A short survey to elicit member experiences in regard to on-boarding a new media agency. 

    Read more about "Benchmark on media agency on-boarding - key considerations and pitfalls"
  8.    Recommended global PR agencies
    Agencies & partnersAgency evaluationAgency managementMarketing procurementMarketing procurement

    Recommended global PR agencies

    Benchmark on recommended global PR agencies.

    Read more about "Recommended global PR agencies"
  9.    Benchmark on recommended digital agencies in Japan
    Agencies & partnersAgency evaluationAgency managementMarketing procurementMarketing procurement

    Benchmark on recommended digital agencies in Japan

    WFA benchmark conducted for a member looking for recommendations on digital agencies in Japan.

    Read more about "Benchmark on recommended digital agencies in Japan"
  10.    Benchmark on App Developers in Asia
    Agencies & partnersAgency evaluationAgency managementMarketing procurementMarketing procurement

    Benchmark on App Developers in Asia

    WFA benchmark on App Developers in Asia, conducted for a member looking for recommendations on best-in-class app developers in…

    Read more about "Benchmark on App Developers in Asia"
  11.    Benchmark on C-suite roles and responsibilities
    Integrated marketingMarketing structureIntegrated marketingMarketing organisation

    Benchmark on C-suite roles and responsibilities

    This benchmark therefore looks at how many WFA members have roles such as  CDOs/ CIOs/ CTOs/etc. in their company and what key…

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  12.    Benchmark on Recommended digital agencies in South Korea
    Agencies & partnersAgency evaluationAgency managementMarketing procurementMarketing procurement

    Benchmark on Recommended digital agencies in South Korea

    WFA benchmark on recommended digital agencies in South Korea.

    Read more about "Benchmark on Recommended digital agencies in South Korea"