Survey on Media Procurement Excellence

Survey on Media Procurement Excellence

1 minute read

Survey in partnership with ID Comms on best-in-class media procurement: prevalence of Media Leadership Councils, how paid media is evolving, RACIs for managing agencies, media investment evolution and the correlation between media resources vs. global media spend.

Article details

  • Author:WFA

    WFA

  • ID COMMS

Benchmark
1 December 2015

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Associated topics

Tags: Marketing procurementBenchmarkSourcing ForumAgencies & partnersAgency evaluationAgency remunerationMarketing procurement

Article details

  • Author:WFA

    WFA

  • ID COMMS

Benchmark
1 December 2015

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