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Ad fraud
WFA statement on the '3ve' ad fraud schemes takedown
WFA has learnt today that the US Department Of Justice has announced that two international cybercriminal rings have been…
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Global Marketer of the Year
WFA names shortlist for Global Marketer of the Year 2018
Winner to be announced in January
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WFA names first MENA Chair for WFA Forum
Coca-Cola’s Islam ElDessouky takes on regional role
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Global Marketer of the Year
WFA launches Global Marketer of the Year 2018
Will work with The Drum to celebrate the work that global and regional marketers do to deliver more customer-centric brand…
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Influencer marketing
Brands to invest more on influencers
Spend will rise where influencers meet critical standards on transparency, credibility and quality of followers
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Data Processing Agreement template for advertisers launched
The WFA and the Dutch Advertisers Association (BVA) have partnered with Digital Decisions to create a Data Processing Agreement…
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WFA releases full version of Global Media Charter to reform digital ad ecosystem
WFA Global Media Charter calls for agencies, ad-tech companies, media owners and platforms to work alongside advertisers to create a…
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CMO Forum
Roster arrangements under review at 74% of multinational brands
New study finds widespread dissatisfaction on both sides of the advertiser agency divide
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Global Marketer Week
WFA Global Marketer Week 2019 to take place in Lisbon
Event returns to Europe for the first time since GMW 2013 in Brussels
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Global Marketer WeekPresident's Awards
WFA President’s Awards honour marketing leadership initiatives in seven countries
Advertiser Associations from Argentina, Japan, Morocco, Norway, Sweden, UK and the USA recognised for outstanding leadership
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Global Marketer WeekMarketing strategyMarketing strategy
Global advertisers demand reform of digital ad ecosystem
WFA Global Media Charter calls for agencies, ad-tech companies, media owners and platforms to work alongside advertisers to create a…
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Advertising & policyGlobal Marketer WeekInclusive marketing
WFA launches Guide to Progressive Gender Portrayals in Advertising
Guide makes social and business case for ‘unstereotyping’ ads, includes real life case studies and actionable tips for…