WFA in Asia
With the support of the Asia Advisory Board, WFA has developed a programme of initiatives aligned with the region’s most pressing industry needs, focusing not only on better marketing but also on making marketing better. The work in the region is guided by four key priorities:
1. Fostering a sense of unity within the region
Facilitating exchange of experiences among senior marketers in Asia to inspire and elevate the client-side marketing community.
2. Positioning Asia-Pacific as a global hub of innovation and proposed best practice
The world needs more Asia, home to many influential emerging marketing trends.
3. Translating global initiatives into regional and local pathways
Adapting existing industry strategies to reflect Asia’s diverse cultural and market landscapes.
4. Upskilling and reskilling talent in the region
Bridging the learning gap and empowering marketers across Asia to excel in their roles.
