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Global Media Board
WFA's Media Board
The Media Board’s mission is to be an industry-focused and action-oriented group that helps advertisers prioritise industry issues within the global media ecosystem and provide advice on how to best tackle those issues. The Board also seeks to act as a steering group for WFA’s wider media activities.
Key initiatives
The Media Board has been instrumental in the development of WFA’s Global Media Charter. This document has been issued three times (2008, 2018 and 2023). The Board has been supporting the build of industry programmes, designed to address the issues outlined in the Charter. These programmes include:
The Global Media Charter 2023
The Global Media Charter 2023 gives media leaders the strategic platform to ensure that their corporate responsibility agenda is represented in the media decisions made, platforms invested in and partners selected.
An industry group focused on developing open-source software code for a new, pioneering approach to cross-media measurement. Halo is now focused on supporting local deployments of the code.
The Board also works closely with the industry to develop media tools and approaches compatible with the increasingly consumer-centric, privacy-first ecosystem.
As the issues evolve, the WFA Global Media Board looks forward to supporting more initiatives to address a range of priorities, increasingly focused on the Environmental, Societal and Governance (ESG) agenda.
Board members
Sameer AminSameerGlobal Director of Data Driven Marketing & Media, Reckitts
Ron AmramRonSr. Director, Global Media, Mars
Sarah ArmitageSarahGroup International Media Director, LVMH
Sital BanerjeeSitalGlobal Head of Integrated Media, Performance Marketing & Marketing Investment Management, Lipton Teas & Infusions
Mathias ChaillouMathiasChief Media Officer, L'Oreal
Stephen ChesterStephenDirector of Media, ISBA (UK)
Antonia FarquharAntoniaGlobal Media and Partnerships Lead, Nestle
Prasad GhagPrasadGlobal Head Media, Digital & Strategic planning, Sanofi
Catherine LautierCatherineVP, Global Head of Media & Integrated Brand Communication, Danone
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