WFA Global Marketer Week 2018

WFA Global Marketer Week returns to Asia (15-18 May, Tokyo) following GMW 2016 in Kuala Lumpur and GMW 2011 in Beijing

/ The event

In collaboration with the Japan Advertisers Association (JAA), Global Marketer Week 2018 will allow global brand owners a chance to gain timely insights ahead of Tokyo’s hosting of the 2020 Olympic Games.

The showpiece event will be the WFA/JAA co-hosted Global Marketer Conference, which will bring together some of the global industry’s leading lights to share strategies for growth in a fast-changing, digital age.

The week will also include a number of side events for both public affairs and marketing professionals designed to highlight how marketers must integrate public affairs priorities into their overall marketing strategies in order to align with fast-changing consumer communities, while seeking to inspire marketers with fresh and innovative examples of great brand marketing strategies and executions across a wide range of categories, media channels and regions.

Where to stay? WFA guests can benefit from the exclusive GMW hotel rates at The Ritz-Carlton: 51860 JPY per night (approx. €385) including all taxes. A breakfast buffet will be offered before every morning meeting. The special rate is valid until 21 April and is subject to availability. To book your room, click here.

Visa needed? Please contact us if you need a letter of invitation in order to obtain a travel visa. Click here to see if you require a visa to enter Japan.

To register for #GMWJPN, visit For general enquiries, please contact For sponsorship, please get in touch at

The programme at a glance

15 May

- Executive Committee
- Annual General Meeting
- JAA Welcome Dinner

16 May

- Policy Forum
- Global Media Transformation Workshop
- Project Reconnect

17 May

- Global Marketer Conference
- WFA Gala Dinner

18 May

- National Associations Council
- WFA Closing Party

This event in pictures

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