Events

GDPR & Digital Governance Exchange Workshop

For senior experts from a broad range of functions, including marketing, legal, policy and compliance

/ The event

Data fuels effective digital marketing, offering better insight, optimisation, activation and accountability. But as of May 2018, the General Data Protection Regulation (GDPR) will require global companies to make major changes to the way they collect and process consumer data. This is likely to have a significant impact on marketers who use data to drive targeted and effective marketing campaigns.

The WFA is organising a Digital Governance Exchange (DGX) workshop in Singapore on May 24 to explore the impact of the General Data Protection Regulation (GDPR) on marketing.

The event will focus on the following topics:

  • GDPR for marketers: key things every brand owner should know about the General Data Protection Regulation.
  • Case study: GDPR and AirAsia
  • Priorities and impact on marketers : insights from the global marketing community
  • Roundtable working session: current challenges & industry solutions
  • What’s next?

Contact us

For more information or questions, please contact Catherine Armitage
at c.armitage@wfanet.org.