When the last version of the WFA Media Charter was published in 2018, it was a call for change from advertisers.
The WFA’s Cross-Media Measurement working group (now also known as ‘Halo’), linked to ANA’s CMM Initiative and ISBA’s Origin, was launched on the back of the Charter.
Now 5 years on, advertisers have once again come together, updating the Media Charter with a renewed rallying cry to the industry. And much like the original Charter, this document addresses serious, complex and intractable issues which will require collaboration and input from all corners of the industry to address.
