The group provides a forum for best practice and insight exchange and creates frameworks for members on how to deliver on more inclusive marketing that can help drive measurable return on investment.
Inclusive Marketing Community overview
WFA Inclusive Marketing Community
The WFA Inclusive Marketing Community is a global platform for senior marketers who share the common belief that more inclusive marketing communications can help drive topline growth.
Key resources
Bias In AI and Inclusive Prompting
A webinar to identify and combat bias in AI-generated outputs, learn how to prompt AI tools through an inclusive lens and build confidence in leveraging AI as a force for inclusion and innovation.
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Supplier Diversity Playbook
Voluntary guidance and case studies for marketing leaders looking to develop or strengthen their supplier diversity programmes.
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Guide to Inclusive Production
Recommendations to tackle barriers to implementing Diversity, Equity and Inclusion initiatives in content production.
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Inclusive Media Planning and Buying
A voluntary guide to help advertisers build media plans that are representative of today’s society, as well as play a role in building a media ecosystem where diverse voices thrive.
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Guide to Potential Areas for Bias in the Creative Process
A voluntary framework that highlights 12 key areas where bias can occur,
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Guide to Progressive Gender Portrayals in Advertising
This guide aims to illustrate how the advertising industry needs to move with the times in terms of gender portrayals in advertising.
See more Upcoming Community events
There are no meetings published at the moment. Please check back later!
Our ambassadors
Susan Akkad Susan SVP Corporate Innovation, The Estée Lauder Companies
Efrain Ayala Efrain Global Director of Diversity and Inclusion, Marketing, Reckitt
Jerry Daykin Jerry Head of International Media (Burger King, Popeyes, Tim Hortons & Firehouse Subs), RBI
News
RSS Feed-
Accelerating to equal
Read more about "Accelerating to equal"A view by Marc Pritchard, Chief Brand Officr, P&G
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Inclusion starts at home
Read more about "Inclusion starts at home"WFA has compiled some practical tips for fostering a culture of inclusion across all levels of an organisation
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True equality is a work-in-progress
Read more about "True equality is a work-in-progress"A view by Raja Rajamannar, WFA President and Chief Marketing and Communications Officer of Mastercard
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Unilever / ‘The Will’
Read more about "Unilever / ‘The Will’"At the 2019 Cannes Film Festival, Unilever partnered with 97 year-old fashion icon and businesswoman Iris Apfel to inspire everyone to be true to their pleasure whatever that may be.
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L’Oréal / ‘The Non-Issue’
Read more about "L’Oréal / ‘The Non-Issue’"In early 2019, L’Oréal Paris partnered with British Vogue to challenge the representation of older people in the media.
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Gillette / ‘First shave’
Read more about "Gillette / ‘First shave’"Gillette reiterates commitment to dispelling harmful gender stereotypes
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Mattel / ‘Creatable World’
Read more about "Mattel / ‘Creatable World’"Mattel launched a line of gender-inclusive dolls to enable children to express themselves freely.
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AB InBev / ‘All love is love’
Read more about "AB InBev / ‘All love is love’"Budweiser redesigns its bottles to permit Chinese customers to celebrate all forms of love
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ANZ Bank / ‘Bank in the name of love’
Read more about "ANZ Bank / ‘Bank in the name of love’"ANZ erects Signs of Love in Australia to celebrate LGBTQ+ festival
Contact
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Camelia Cristache
c.cristache@wfanet.org -
Laura Baeyens
l.baeyens@wfanet.org -
Zoe Steele
z.steele@wfanet.org
