The group provides a forum for best practice and insight exchange and creates frameworks for members on how to deliver on more inclusive marketing that can help drive measurable return on investment.
Inclusive Marketing Community overview
WFA Inclusive Marketing Community
The WFA Inclusive Marketing Community is a global platform for senior marketers who share the common belief that more inclusive marketing communications can help drive topline growth.
Key resources
Bias In AI and Inclusive Prompting
A webinar to identify and combat bias in AI-generated outputs, learn how to prompt AI tools through an inclusive lens and build confidence in leveraging AI as a force for inclusion and innovation.
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Supplier Diversity Playbook
Voluntary guidance and case studies for marketing leaders looking to develop or strengthen their supplier diversity programmes.
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Guide to Inclusive Production
Recommendations to tackle barriers to implementing Diversity, Equity and Inclusion initiatives in content production.
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Inclusive Media Planning and Buying
A voluntary guide to help advertisers build media plans that are representative of today’s society, as well as play a role in building a media ecosystem where diverse voices thrive.
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Guide to Potential Areas for Bias in the Creative Process
A voluntary framework that highlights 12 key areas where bias can occur,
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Guide to Progressive Gender Portrayals in Advertising
This guide aims to illustrate how the advertising industry needs to move with the times in terms of gender portrayals in advertising.
See more Upcoming Community events
There are no meetings published at the moment. Please check back later!
Our ambassadors
Susan Akkad Susan SVP Corporate Innovation, The Estée Lauder Companies
Efrain Ayala Efrain Global Director of Diversity and Inclusion, Marketing, Reckitt
Jerry Daykin Jerry Head of International Media (Burger King, Popeyes, Tim Hortons & Firehouse Subs), RBI
News
RSS Feed-
Media Image Landscape: Age Representation in Online Images
Read more about "Media Image Landscape: Age Representation in Online Images"To get a sense of how older adults are depicted in online images, researchers reviewed a random sample of more than 1,000 online images from brands and thought leaders posted on news sites and social media with at least one million followers
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The Inclusion Index
Read more about "The Inclusion Index"Kantar Inclusion Index surveyed 18,000 people in 14 countries and working in 24 different industries (to date) to produce a new global standard in marking progress towards achieving equality and inclusive ways of working.
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Women's Empowerment Principles
Read more about "Women's Empowerment Principles"The Women’s Empowerment Principles (WEPs) are a set of Principles offering guidance to business on how to promote gender equality and women’s empowerment in the workplace, marketplace and community. Established by UN Global Compact and UN Women, the WEPs are informed by international labour and human rights standards and grounded in the recognition that businesses have a stake in, and a responsibility for, gender equality and women’s empowerment.
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How to create LGBTQ+ inclusive advertising
Read more about "How to create LGBTQ+ inclusive advertising"This guide aims to help brands bring to life a campaign in paid advertising for a general audience that includes or features LGBT+ people. That means including scenes or images with LGBT+ people in general advertising,or conversations and language that refers to LGBT+ people and their relationships.
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Bias and inclusion in Advertising: An analysis of 2018 Cannes Lions Film Craft Ads
Read more about "Bias and inclusion in Advertising: An analysis of 2018 Cannes Lions Film Craft Ads"This study examines representations of gender, race/ethnicity, sexual orientation (LGBTQ), and ability (with a focus on people with disabilities) among characters in Cannes Lions ads from 2018. Furthermore, it compared findings from 2018 to gender representations in Cannes Lions Film Craft advertisements from the previous decade (2006-2017).
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AdReaction: Getting gender right
Read more about "AdReaction: Getting gender right"AdReaction: Getting Gender Right delivers new insights into the role of gender in brand strategy, creative response and media targeting.
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The Gender Equality Measure
Read more about "The Gender Equality Measure"The questions used in the Gender Equality Measure (GEM™) module, which helps business leaders make better decisions by addressing unconscious bias within media and programming.
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What Women Want
Read more about "What Women Want"Study by Kantar reports that despite an increased focus on equality, major brands are still not effectively acknowledging women’s priorities, or communicating with women in an empowering manner at every step of the customer journey.
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Getting To Equal: The Disability Inclusion Advantage
Read more about "Getting To Equal: The Disability Inclusion Advantage"New research from Accenture, in partnership with Disability:IN and the American Association of People with Disabilities (AAPD), reveals that companies that embrace best practices for employing and supporting more persons with disabilities in the workforce have outperformed their peers
Contact
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Camelia Cristache
c.cristache@wfanet.org -
Laura Baeyens
l.baeyens@wfanet.org -
Zoe Steele
z.steele@wfanet.org
