The group provides a forum for best practice and insight exchange and creates frameworks for members on how to deliver on more inclusive marketing that can help drive measurable return on investment.
Inclusive Marketing Community overview
WFA Inclusive Marketing Community
The WFA Inclusive Marketing Community is a global platform for senior marketers who share the common belief that more inclusive marketing communications can help drive topline growth.
Key resources
Bias In AI and Inclusive Prompting
A webinar to identify and combat bias in AI-generated outputs, learn how to prompt AI tools through an inclusive lens and build confidence in leveraging AI as a force for inclusion and innovation.
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Supplier Diversity Playbook
Voluntary guidance and case studies for marketing leaders looking to develop or strengthen their supplier diversity programmes.
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Guide to Inclusive Production
Recommendations to tackle barriers to implementing Diversity, Equity and Inclusion initiatives in content production.
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Inclusive Media Planning and Buying
A voluntary guide to help advertisers build media plans that are representative of today’s society, as well as play a role in building a media ecosystem where diverse voices thrive.
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Guide to Potential Areas for Bias in the Creative Process
A voluntary framework that highlights 12 key areas where bias can occur,
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Guide to Progressive Gender Portrayals in Advertising
This guide aims to illustrate how the advertising industry needs to move with the times in terms of gender portrayals in advertising.
See more Upcoming Community events
There are no meetings published at the moment. Please check back later!
Our ambassadors
Susan Akkad Susan SVP Corporate Innovation, The Estée Lauder Companies
Efrain Ayala Efrain Global Director of Diversity and Inclusion, Marketing, Reckitt
Jerry Daykin Jerry Head of International Media (Burger King, Popeyes, Tim Hortons & Firehouse Subs), RBI
News
RSS Feed-
Inclusive marketingCase study | Vanish (Reckitt): Me, My Autism and I
Read more about "Case study | Vanish (Reckitt): Me, My Autism and I"This case study was originally published in the WFA DEI in Content Production guide (June 2024)
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Inclusive marketingThe Good Insight: study on how DEI drives higher Glassdoor scores
Read more about "The Good Insight: study on how DEI drives higher Glassdoor scores"The UK data consultancy presented a new study at Creative Equals’ 2024 RISE conference which looked at how DEI is a significant contributor to companies’ overall Glassdoor score.
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Inclusive marketingUN Women x Vodafone Foundation: ‘Small Steps, Big Difference’ report
Read more about "UN Women x Vodafone Foundation: ‘Small Steps, Big Difference’ report"UN Women, with the support of Vodafone Foundation, published a new study into FTSE 100 companies’ support for employees experiencing domestic violence and abuse, and what more could be done in the workplace, communities, and society.
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Inclusive marketingUnstereotype Alliance: ‘State of the Industry' report 2023
Read more about "Unstereotype Alliance: ‘State of the Industry' report 2023"The industry-led coalition convened by UN Women published the third iteration of its report examining the progress of DEI across the global advertising industry in 2023, including an assessment of progress within workplaces, advertising content and consumer sentiment.
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Cannes LionsInclusive marketingUnilever: Unstereotype influencer brand content
Read more about "Unilever: Unstereotype influencer brand content"Unilever launched at Cannes Lions 2023 an open-source guide for brands and influencers designed to eliminate stereotypes from influencer brand content.
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Cannes LionsInclusive marketingUnstereotype Alliance: ‘Say Nothing, Change Nothing’ campaign
Read more about "Unstereotype Alliance: ‘Say Nothing, Change Nothing’ campaign"The industry-led coalition convened by UN Women launched "Say Nothing, Change Nothing" at Cannes Lions 2023, a global campaign to build awareness around harmful stereotypes and more specifically bystander behaviour in society. It also aims to provide guidance and resources to enable people to proactively take action against harmful stereotypes.
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Cannes LionsInclusive marketingGLAAD: Advertising Visibility Index
Read more about "GLAAD: Advertising Visibility Index"GLAAD launched at Cannes Lions 2023 a new report and scorecard looking at inclusivity and diverse visibility in marketing and advertising campaigns.
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Advertising & policyInclusive marketingInsight & Strategy | Ford: Very Gay Raptor
Read more about "Insight & Strategy | Ford: Very Gay Raptor"How a car brand stood up against discrimination on social media and earned 184 million impressions in the process.
This article was originally published in Contagious I/O on 16 June 2022
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Case study | Motor Neurone Disease New Zealand: David’s Unusables
Read more about "Case study | Motor Neurone Disease New Zealand: David’s Unusables"Non-profit hijacks online auction platform to educate about the effects of Motor Neurone Disease.
This article was originally published in Contagious I/O on 17 June 2022
Contact
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Camelia Cristache
c.cristache@wfanet.org -
Laura Baeyens
l.baeyens@wfanet.org -
Zoe Steele
z.steele@wfanet.org
