Inclusive Marketing Community overview

WFA Inclusive Marketing Community

The WFA Inclusive Marketing Community is a global platform for senior marketers who share the common belief that more inclusive marketing communications can help drive topline growth.

Join the Community
WFA Inclusive Marketing Community

The group provides a forum for best practice and insight exchange and creates frameworks for members on how to deliver on more inclusive marketing that can help drive measurable return on investment.

Key resources

Bias In AI and Inclusive Prompting

Bias In AI and Inclusive Prompting

A webinar to identify and combat bias in AI-generated outputs, learn how to prompt AI tools through an inclusive lens and build confidence in leveraging AI as a force for inclusion and innovation.
See more
Supplier Diversity Playbook

Supplier Diversity Playbook

Voluntary guidance and case studies for marketing leaders looking to develop or strengthen their supplier diversity programmes.
See more
Guide to Inclusive Production

Guide to Inclusive Production

Recommendations to tackle barriers to implementing Diversity, Equity and Inclusion initiatives in content production.
See more
Inclusive Media Planning and Buying

Inclusive Media Planning and Buying

A voluntary guide to help advertisers build media plans that are representative of today’s society, as well as play a role in building a media ecosystem where diverse voices thrive. 
See more
Guide to Potential Areas for Bias in the Creative Process

Guide to Potential Areas for Bias in the Creative Process

A voluntary framework that highlights 12 key areas where bias can occur,
See more
Guide to Progressive Gender Portrayals in Advertising

Guide to Progressive Gender Portrayals in Advertising

This guide aims to illustrate how the advertising industry needs to move with the times in terms of gender portrayals in advertising.
See more

Upcoming Community events

There are no meetings published at the moment. Please check back later!

Our ambassadors

  • Susan Akkad
    Susan Akkad Susan SVP Corporate Innovation, The Estée Lauder Companies
  • Efrain Ayala
    Efrain Ayala Efrain Global Director of Diversity and Inclusion, Marketing, Reckitt
  • Jerry Daykin
    Jerry Daykin Jerry Head of International Media (Burger King, Popeyes, Tim Hortons & Firehouse Subs), RBI

News

RSS Feed
  1. Insight & Strategy | Mattel: Creatable World
    Case studies
    Inclusive marketing

    Insight & Strategy | Mattel: Creatable World

    Contagious I/O, Contagious

    Why a toy maker decided to remodel conventions with a genderless doll range

    This article was originally published in Contagious I/O on 2 December 2019

    Read more about "Insight & Strategy | Mattel: Creatable World"
  2. Insight & Strategy | Doritos: The Best Gift
    Case studies
    Inclusive marketing

    Insight & Strategy | Doritos: The Best Gift

    Contagious I/O

    Why Doritos made an emotional film about sexual diversity and doubled down on inclusivity in Mexico

    This article was originally published in Contagious I/O on 22 January 2021

    Read more about "Insight & Strategy | Doritos: The Best Gift"
  3. Case study | Aeromexico: Not quite all-American
    Case studies

    Case study | Aeromexico: Not quite all-American

    Contagious I/O

    Mexican airline tackles prejudice using DNA testing

    This article was originally published in Contagious I/O on 28 January 2019

    Read more about "Case study | Aeromexico: Not quite all-American"
  4. Case study | Mastercard: True Name
    Case studies

    Case study | Mastercard: True Name

    Contagious I/O

    Financial services company launches card to ease pain point in the LGBTQIA+ community

    This article was originally published in Contagious I/O on 7 July 2020

    Read more about "Case study | Mastercard: True Name"
  5. Insight & Strategy: Google Creatability
    Case studies

    Insight & Strategy: Google Creatability

    Contagious I/O

    How Google used the power of the web and AI to improve the accessibility of art and music

    This article was originally published in Contagious I/O on 28 June 2019

    Read more about "Insight & Strategy: Google Creatability"
  6. Case study | Dove: Women like us

    Case study | Dove: Women like us

    Contagious I/O
    Personal care brand partners with stock image supplier to challenge public perception of women

    This article was originally published in Contagious I/O on 4 April 2019.

    Read more about "Case study | Dove: Women like us"
  7. Interactive Tool: Gender equality attitudes study 2019

    Interactive Tool: Gender equality attitudes study 2019

    Unstereotype Alliance, UN Women

    The results shown in this dashboard represent the findings from UN Women's "Are you ready for change?" Gender Equality Attitudes pilot study 2019.

    Read more about "Interactive Tool: Gender equality attitudes study 2019"
  8. EU's Gender Equality Index 2020

    EU's Gender Equality Index 2020

    WFA

    With a score of 67.9 out of 100, the EU is at least 60 years away from reaching complete gender equality, if we continue at the current pace. The latest Gender Equality Index from the European Institute for Gender Equality (EIGE) shows that the EU is improving by just half a point each year.

    Read more about "EU's Gender Equality Index 2020"
  9. Power of the Black Community - From Moment to Movement

    Power of the Black Community - From Moment to Movement

    Nielsen

    According to "The Power of the Black Community – From Moment to Movement," the 10th annual report in Nielsen's Diverse Intelligence Series on African American consumers, Black influence on the economy and pop culture continues to drive not only significant moments in history, but drive change across industries and digital platforms. 

    Read more about "Power of the Black Community - From Moment to Movement"

Join the community

Stay in touch and participate in WFA's inclusive marketing work.

Join now

Contact