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Better Marketing Pod with David Wheldon

In this series hosted by David Wheldon, we look at the industry’s biggest stories and speak to some of the industry’s most interesting characters who are shaping those stories.

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  1. WFA Better Marketing Pod Ep 16: On the science of marketing with Professor Byron Sharp
    Expert opinionVideo
    7 June 2022
    Advertising & policyBrand purposeBrand reputationMarketing effectiveness

    WFA Better Marketing Pod Ep 16: On the science of marketing with Professor Byron Sharp

    WFA podcast host, David Wheldon, speaks with Professor Byron Sharp, Director of the Ehrenberg-Bass Institute and author of How…

    Read more about "WFA Better Marketing Pod Ep 16: On the science of marketing with Professor Byron Sharp"
  2. WFA Better Marketing Pod Ep 15: On marketing effectiveness with Peter Field and Karen Nelson-Field
    Expert opinionVideo
    30 March 2022
    Advertising & policyDigital media transformationMarketing capabilitiesMarketing operations

    WFA Better Marketing Pod Ep 15: On marketing effectiveness with Peter Field and Karen Nelson-Field

    WFA podcast host, David Wheldon, speaks with Peter Field, CEO of Peter Field Consulting, and Karen Nelson-Field, CEO of…

    Read more about "WFA Better Marketing Pod Ep 15: On marketing effectiveness with Peter Field and Karen Nelson-Field"
  3. WFA Better Marketing Pod Ep 14: On lessons learnt in Asia with David Porter
    Expert opinionVideo
    7 March 2022
    Advertising & policyDigital media transformationMarketing capabilitiesMarketing operations

    WFA Better Marketing Pod Ep 14: On lessons learnt in Asia with David Porter

    WFA podcast host, David Wheldon, speaks with David Porter, former Unilever VP of Global Media and outgoing WFA VP for APAC, about…

    Read more about "WFA Better Marketing Pod Ep 14: On lessons learnt in Asia with David Porter"
  4. WFA Better Marketing Pod Ep 13: On creativity with Sir John Hegarty
    Expert opinionVideo
    31 January 2022
    Advertising & policyBrand purposeBrand reputationDigital media transformation

    WFA Better Marketing Pod Ep 13: On creativity with Sir John Hegarty

    WFA podcast host, David Wheldon, speaks with ad legend Sir John Hegarty about the value of creativity, building iconic brands and…

    Read more about "WFA Better Marketing Pod Ep 13: On creativity with Sir John Hegarty"
  5. WFA Better Marketing Pod Ep 12: On marketing in Africa with Folake Ani-Mumuney
    Expert opinionVideo
    15 December 2021
    Advertising & policyBrand purposeBrand reputationDigital media transformation

    WFA Better Marketing Pod Ep 12: On marketing in Africa with Folake Ani-Mumuney

    WFA podcast host, David Wheldon, speaks with Folake Ani-Mumuney, Global Head of Marketing & Corporate Communications at First…

    Read more about "WFA Better Marketing Pod Ep 12: On marketing in Africa with Folake Ani-Mumuney"
  6. WFA Better Marketing Pod Ep 11: On sustainability with Reckitt's Sonia Thimmiah
    Expert opinionVideo
    9 November 2021
    Advertising & policyBrand purposeBrand reputationDigital media transformation

    WFA Better Marketing Pod Ep 11: On sustainability with Reckitt's Sonia Thimmiah

    WFA podcast host, David Wheldon, speaks with Sonia Thimmiah, Head of Sustainable Brands & Customer Partnerships at Reckitt.

    Read more about "WFA Better Marketing Pod Ep 11: On sustainability with Reckitt's Sonia Thimmiah"
  7. WFA Better Marketing Pod Ep 10: On digital platforms and the cookieless world with “The Ad Contrarian” Bob Hoffman
    Expert opinionVideo
    28 October 2021
    Advertising & policyBrand purposeBrand reputationDigital media transformation

    WFA Better Marketing Pod Ep 10: On digital platforms and the cookieless world with “The Ad Contrarian” Bob Hoffman

    WFA podcast host, David Wheldon, speaks with “The Ad Contrarian”, Bob Hoffman.

    Read more about "WFA Better Marketing Pod Ep 10: On digital platforms and the cookieless world with “The Ad Contrarian” Bob Hoffman"
  8. Five CMOs with five post lockdown tips
    Expert opinionVideo
    8 September 2021
    Brand purposeBrand reputationMarketing structureDigital media transformationMarketing capabilities

    Five CMOs with five post lockdown tips

    Leading global marketers share five back-to-school tips with WFA’s Better Marketing Pod with David…

    Read more about "Five CMOs with five post lockdown tips"
  9. WFA Better Marketing Pod Ep 9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark Ritson
    Expert opinionVideo
    28 June 2021
    Advertising & policyBrand purposeBrand reputationInclusive marketingDigital media transformation

    WFA Better Marketing Pod Ep 9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark Ritson

    WFA podcast host, David Wheldon, speaks with the inimitable marketing professor and industry commentator, Mark Ritson.

    Read more about "WFA Better Marketing Pod Ep 9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark Ritson"

How to listen

You can watch or listen to WFA's Better Marketing Pod in many places, here on our site, on Youtube & YouTube Music, on Apple Podcasts and Spotify.

For more information or questions, please contact us