Better Marketing Podcast

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Better Marketing Pod with David Wheldon

In this series hosted by David Wheldon, we look at the industry’s biggest stories and speak to some of the industry’s most interesting characters who are shaping those stories.

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  1. WFA Better Marketing Pod Ep 35: On redefining customer proposition with Michelle McEttrick, Primark
    Expert opinion
    26 November 2024
    Brand purposeBrand reputationMarketing structureSustainability

    WFA Better Marketing Pod Ep 35: On redefining customer proposition with Michelle McEttrick, Primark

    In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to Primark's Chief Customer Officer, Michelle McEttrick, about pivoting from a 'no marketing' approach to putting brand at the core of a new customer proposition and expansion strategy.

    Read more about "WFA Better Marketing Pod Ep 35: On redefining customer proposition with Michelle McEttrick, Primark"
  2. WFA Better Marketing Pod Ep 34: On purpose-driven human progress, women empowerment and AI with Ulrike Decoene, AXA
    Video
    30 August 2024
    Marketing technologyCMO ForumDigital media transformationMarketing operationsMarketing technology

    WFA Better Marketing Pod Ep 34: On purpose-driven human progress, women empowerment and AI with Ulrike Decoene, AXA

    In this episode of the Better Marketing Pod, David Wheldon speaks to AXA Group Head of Communication, Brand and Sustainability, and a member of the AXA Management Committee, Ulrike Decoene.

    Read more about "WFA Better Marketing Pod Ep 34: On purpose-driven human progress, women empowerment and AI with Ulrike Decoene, AXA"
  3. WFA Better Marketing Pod Ep 33: On selling cars through YouTube Music with Allyson Witherspoon
    Video
    30 May 2024
    Marketing technologyCMO ForumDigital media transformationMarketing operationsMarketing technology

    WFA Better Marketing Pod Ep 33: On selling cars through YouTube Music with Allyson Witherspoon

    In this episode of the Better Marketing Pod, David Wheldon speaks to Allyson Witherspoon, Global CMO of Nissan Motor Corporation, about the electric vehicle race, why marketers should always put brand before product and how a YouTube music channel can help sell cars.

    Read more about "WFA Better Marketing Pod Ep 33: On selling cars through YouTube Music with Allyson Witherspoon"
  4. WFA Better Marketing Pod Ep 32: On AI, sharing and scaling with Asmita Dubey, L'Oréal
    Video
    29 April 2024
    CreativityMarketing technologyAIMarketing technology

    WFA Better Marketing Pod Ep 32: On AI, sharing and scaling with Asmita Dubey, L'Oréal

    In episode 32 of the Better Marketing Pod, David Wheldon speaks to L'Oréal's CMO, Marketer of 2023 and Global Marketer Week speaker, Asmita Dubey.

    Read more about "WFA Better Marketing Pod Ep 32: On AI, sharing and scaling with Asmita Dubey, L'Oréal"
  5. WFA Better Marketing Pod Ep 31: On the evolution of creativity with Claire Beale and Sonoo Singh, Creative Salon
    Video
    2 April 2024
    Agency managementCreativity

    WFA Better Marketing Pod Ep 31: On the evolution of creativity with Claire Beale and Sonoo Singh, Creative Salon

    In episode 31 of the Better Marketing Pod, host David Wheldon speaks with Creative Salon founders Claire Beale and Sonoo Singh on why clients should champion creativity, how to attract young talent and the future of the profession in a technology-driven world.

     

    Read more about "WFA Better Marketing Pod Ep 31: On the evolution of creativity with Claire Beale and Sonoo Singh, Creative Salon"
  6. Better Marketing podcast 2023 key learnings
    Video
    19 December 2023
    Brand purposeBrand reputation

    Better Marketing podcast 2023 key learnings

    This year we talked again to some of the brightest minds in the industry for our WFA podcast, bringing you tips and insights for better global marketing. As the year draws to a close, host David Wheldon gives his 2023 podcast highlights:

    Read more about "Better Marketing podcast 2023 key learnings"
  7. WFA Better Marketing Pod Ep 30: On great senior leadership with Jane Wakely, PepsiCo
    Video
    24 October 2023
    Brand purposeBrand reputation

    WFA Better Marketing Pod Ep 30: On great senior leadership with Jane Wakely, PepsiCo

    Understanding people, great (female) leadership and why diversity brings diversity of thought: in episode 30 of the Better Marketing Pod, host David Wheldon speaks with Jane Wakely, Chief Consumer & Marketing Officer and Chief Growth Officer, International Foods, at PepsiCo - and PepsiCo's first global CMO.

    Read more about "WFA Better Marketing Pod Ep 30: On great senior leadership with Jane Wakely, PepsiCo"
  8. WFA Better Marketing Pod Ep 29: On what we can learn from emerging markets with Cristina Diezhandino, Diageo
    Video
    22 September 2023
    Brand purposeBrand reputationCreativity

    WFA Better Marketing Pod Ep 29: On what we can learn from emerging markets with Cristina Diezhandino, Diageo

    In episode 29 of the Better Marketing Pod, host David Wheldon speaks with Cristina Diezhandino, Chief Marketing Officer at Diageo and WFA Global Marketer of 2022, about the importance of creative precision, the role of emerging markets, Diageo's brand building - and selecting the best cocktail maker in the world.

    Read more about "WFA Better Marketing Pod Ep 29: On what we can learn from emerging markets with Cristina Diezhandino, Diageo"
  9. WFA Better Marketing Pod Ep 28: On brand purpose with Alberto Levy, Grupo Bimbo
    9 August 2023
    Brand purposeBrand reputation

    WFA Better Marketing Pod Ep 28: On brand purpose with Alberto Levy, Grupo Bimbo

    WFA podcast host David Wheldon speaks with Alberto Levy, Global CMO at Grupo Bimbo, about brand purpose, company responsibilities and sustainability.

    Read more about "WFA Better Marketing Pod Ep 28: On brand purpose with Alberto Levy, Grupo Bimbo"

How to listen

You can watch or listen to WFA's Better Marketing Pod in many places, here on our site, on Youtube & YouTube Music, on Apple Podcasts and Spotify.

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