Get analysis, insight & opinions from the world's top marketers.
Sign up to our newsletter.
This idea is the (bath) bomb

Cosmetics retailer Lush are inviting the public into stores across the UK to wash their hands for free. The firm is using its shop windows to promote the hand-washing guidelines as advised by the NHS in the UK and other public health organisations around the world.
Brand owner(s): LUSH
Market: UK
Source: Guardian