Estée Lauder - We can win this fight

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Estée Lauder takes the fight to Weibo

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Case studies

17 March 2020

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Estée Lauder’s Weibo hashtag “We Can Win This Fight”, associated with the brand’s celebrity video messages, has been viewed more than 61 million times and has generated 328,000 discussions.

Brand owner(s): Estée Lauder

Market: China

Source: Gartner/ Brand Channel

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Tags: Covid Case studies

Article details

Case studies

17 March 2020

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