Get analysis, insight & opinions from the world's top marketers.
Sign up to our newsletter.
COVID-19: Promoting positive gender roles in marketing and advertising
Key considerations for businesses developing a number of socially beneficial communications for the public in an effort to address the impacts of COVID-19
Share this post
The report covers considerations for avoiding harmful gender stereotypes during the COVID-19 crisis, with a particular focus on:
- Depicting work practices
- Depicting education at home
- Depicting household tasks and burden of care
- Communicating options for home exercise and personal health
The document can be downloaded here.
