Posts about Agency management

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1. 
   Video
   Agency managementIn-housingMarketing structureCMO ForumMarketing operations

   Spotlight: Global Trends in Creative In-Housing

   The subject of in-housing creative services has been increasingly prevalent in recent years with 57% of WFA members currently having…

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2. 
   Benchmark
   Agency managementMarketing procurementMarketing procurement

   Benchmark: Global Category Management - Artwork & pre-press Packaging design

   This WFA member benchmark examines category management of packaging design, artwork (AW) and pre-press (PP).

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3. 
   Benchmark
   Agency managementIn-housingMarketing structureCMO ForumMarketing capabilities

   Global Trends in Creative In-Housing

   This study focuses on WFA members’ creative in-house agencies.

   Read more about "Global Trends in Creative In-Housing"
4. 
   Event reports
   Agency managementMarketing structureCMO Forum

   CMO Forum meeting overview (July 2020)

   Overview of the CMO Forum held remotely on July 16, 2020.

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5. 
   Event reports
   Agency managementMarketing structureCMO Forum

   CMO Forum meeting overview (June 2020)

   Overview of the CMO Forum held remotely on June 3, 2020.

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6. 
   Video
   Agency managementMarketing procurementRetail media & ecommerceMarketing procurement

   Webinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis

   In this interactive panel and clinic, experts discuss the expected Covid-19 impact on global agency remuneration models, and how you…

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7. 
   Benchmark
   Agency managementMarketing procurementMarketing procurement

   Client-agency performance evaluations: the agency view

   This survey examined client-agency performance evaluation programs from the perspective of the agency side.

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8. 
   Video
   Agency managementMarketing structureCMO Forum

   Webinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis

   As the COVID-19 pandemic continues to unfold, how should your agency partnerships adapt and evolve? What are the major challenges…

   Read more about "Webinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis"
9. 
   Event reports
   Agency managementMarketing procurementMarketing structureMarketing procurement

   Sourcing Forum meeting overview (May 2020)

   Overview of the Sourcing Forum held remotely on May 7th, 2020.

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10. 
    Benchmark
    Agency managementInfluencer marketingMarketing structureCMO Forum

    Benchmark: Recommended global social media agencies

    This WFA benchmark gathered recommendations for global social media agencies.

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11. 
    Event reports
    Agency managementMarketing structureCMO Forum

    CMO Forum meeting overview (April 2020)

    Overview of the CMO Forum held remotely on April 30, 2020.

    Read more about "CMO Forum meeting overview (April 2020)"
12. 
    Benchmark
    Trends & forecastsAgency managementMarketing procurementMarketing structureMarketing procurement

    Survey: Maintaining good agency relationships during & after Covid-19 (China specific)

    This survey of WFA members covers how brands were managing their agency relationships in China during and after the Covid-19…

    Read more about "Survey: Maintaining good agency relationships during & after Covid-19 (China specific)"