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Agencies & partnersAgency rostersAgency management
Agency Family Tree: Global, APAC & China
R3's Global Agency Family Tree shows the ownership structures of advertising agencies and their respective holding groups.
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Agencies & partnersAgency managementMarketing structureSustainability
CMO Forum meeting overview (March 2021)
Overview of the CMO Forum held remotely on March 9, 2021.
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Agencies & partnersAgency managementMarketing capabilitiesMedia transformation
Spotlight: Brand Building in Uncertain Times
The world as we know it has changed… what impact has this had on how brands are built today and what will this mean as…
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Agencies & partnersAgency evaluationAgency managementMarketing procurementMarketing procurement
Business Intelligence / Data analytics for a strong agency management program
An e-book by our partners Decideware that looks at the importance & need for Business Intelligence / Data Analytics for a strong…
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Agencies & partnersAgency managementMarketing procurementMarketing procurement
Benchmark: Global Category Management - Strategic ‘packaging’ design agency
Member benchmark on global category management of strategic ‘packaging’ design agency.
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Agencies & partnersAgency managementMarketing procurementMarketing procurement
Benchmark: Agency scope of work (SOW) tools
WFA member benchmark survey on Scope of Work (SOW) tools.
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Agencies & partnersAgency rostersAgency managementMarketing structureMarketing capabilitiesMarketing operations
Six partner predictions for 2021
Six of WFA’s strategic partners share their views on what will define marketing for the year…
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Agencies & partnersAgency management
Benchmark: Agency collaboration
WFA member survey on KPIs, success factors and challenges for agency collaboration.
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Agencies & partnersAgency evaluationAgency remunerationAgency managementMarketing procurementMarketing procurement
Spotlight: The impact of the pandemic on the agency business
Structures, financial and predictions – what WFA members should watch out for.
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Agencies & partnersAgency rostersAgency managementMarketing procurementMarketing procurement
Sourcing Forum meeting overview (November 2020)
Overview of the Sourcing Forum held remotely on November 18, 2020.
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Agencies & partnersAdvertising & policyAgency managementInclusive marketing
Sourcing’s diversity power
Marketing procurement can play a huge part in delivering a more diverse range of suppliers for brands and driving meaningful change.…
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Agencies & partnersAgency managementMarketing procurementMarketing procurement
Spotlight: Global Production - 2020 and beyond
As global marketers and procurement experts are trying to navigate the rapidly changing production landscape, it is important for…