Posts about Agency management

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  1.    Agency Family Tree: Global, APAC & China
    Agencies & partnersAgency rostersAgency management

    Agency Family Tree: Global, APAC & China

    R3's Global Agency Family Tree shows the ownership structures of advertising agencies and their respective holding groups.

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  2.    CMO Forum meeting overview (March 2021)
    Agencies & partnersAgency managementMarketing structureSustainability

    CMO Forum meeting overview (March 2021)

    Overview of the CMO Forum held remotely on March 9, 2021.

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  3.    Spotlight: Brand Building in Uncertain Times
    Agencies & partnersAgency managementMarketing capabilitiesMedia transformation

    Spotlight: Brand Building in Uncertain Times

    The world as we know it has changed…  what impact has this had on how brands are built today and what will this mean as…

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  4.    Business Intelligence / Data analytics for a strong agency management program
    Agencies & partnersAgency evaluationAgency managementMarketing procurementMarketing procurement

    Business Intelligence / Data analytics for a strong agency management program

    An e-book by our partners Decideware that looks at the importance & need for Business Intelligence / Data Analytics for a strong…

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  5.    Benchmark: Global Category Management - Strategic ‘packaging’ design agency
    Agencies & partnersAgency managementMarketing procurementMarketing procurement

    Benchmark: Global Category Management - Strategic ‘packaging’ design agency

    Member benchmark on global category management of strategic ‘packaging’ design agency.

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  6.    Benchmark: Agency scope of work (SOW) tools
    Agencies & partnersAgency managementMarketing procurementMarketing procurement

    Benchmark: Agency scope of work (SOW) tools

    WFA member benchmark survey on Scope of Work (SOW) tools.

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  7.    Six partner predictions for 2021
    Agencies & partnersAgency rostersAgency managementMarketing structureMarketing capabilitiesMarketing operations

    Six partner predictions for 2021

    Six of WFA’s strategic partners share their views on what will define marketing for the year…

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  8.    Benchmark: Agency collaboration
    Agencies & partnersAgency management

    Benchmark: Agency collaboration

    WFA member survey on KPIs, success factors and challenges for agency collaboration.

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  9.    Spotlight: The impact of the pandemic on the agency business
    Agencies & partnersAgency evaluationAgency remunerationAgency managementMarketing procurementMarketing procurement

    Spotlight: The impact of the pandemic on the agency business

    Structures, financial and predictions – what WFA members should watch out for.

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  10.    Sourcing Forum meeting overview (November 2020)
    Agencies & partnersAgency rostersAgency managementMarketing procurementMarketing procurement

    Sourcing Forum meeting overview (November 2020)

    Overview of the Sourcing Forum held remotely on November 18, 2020.

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  11.    Sourcing’s diversity power
    Agencies & partnersAdvertising & policyAgency managementInclusive marketing

    Sourcing’s diversity power

    Marketing procurement can play a huge part in delivering a more diverse range of suppliers for brands and driving meaningful change.…

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  12.    Spotlight: Global Production - 2020 and beyond
    Agencies & partnersAgency managementMarketing procurementMarketing procurement

    Spotlight: Global Production - 2020 and beyond

    As global marketers and procurement experts are trying to navigate the rapidly changing production landscape, it is important for…

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