Posts about Agency management

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1. 
   Maps & infographics
   Agencies & partnersAgency rostersAgency management

   Agency Family Tree: Global, APAC & China

   R3's Global Agency Family Tree shows the ownership structures of advertising agencies and their respective holding groups.

   Read more about "Agency Family Tree: Global, APAC & China"
2. 
   Event reports
   Agencies & partnersAgency managementMarketing structureSustainability

   CMO Forum meeting overview (March 2021)

   Overview of the CMO Forum held remotely on March 9, 2021.

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3. 
   Video
   Agencies & partnersAgency managementMarketing capabilitiesMedia transformation

   Spotlight: Brand Building in Uncertain Times

   The world as we know it has changed…  what impact has this had on how brands are built today and what will this mean as…

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4. 
   Report
   Agencies & partnersAgency evaluationAgency managementMarketing procurementMarketing procurement

   Business Intelligence / Data analytics for a strong agency management program

   An e-book by our partners Decideware that looks at the importance & need for Business Intelligence / Data Analytics for a strong…

   Read more about "Business Intelligence / Data analytics for a strong agency management program"
5. 
   Benchmark
   Agencies & partnersAgency managementMarketing procurementMarketing procurement

   Benchmark: Global Category Management - Strategic ‘packaging’ design agency

   Member benchmark on global category management of strategic ‘packaging’ design agency.

   Read more about "Benchmark: Global Category Management - Strategic ‘packaging’ design agency"
6. 
   Benchmark
   Agencies & partnersAgency managementMarketing procurementMarketing procurement

   Benchmark: Agency scope of work (SOW) tools

   WFA member benchmark survey on Scope of Work (SOW) tools.

   Read more about "Benchmark: Agency scope of work (SOW) tools"
7. 
   Expert opinion
   Agencies & partnersAgency rostersAgency managementMarketing structureMarketing capabilitiesMarketing operations

   Six partner predictions for 2021

   Six of WFA’s strategic partners share their views on what will define marketing for the year…

   Read more about "Six partner predictions for 2021"
8. 
   Benchmark
   Agencies & partnersAgency management

   Benchmark: Agency collaboration

   WFA member survey on KPIs, success factors and challenges for agency collaboration.

   Read more about "Benchmark: Agency collaboration"
9. 
   Video
   Agencies & partnersAgency evaluationAgency remunerationAgency managementMarketing procurementMarketing procurement

   Spotlight: The impact of the pandemic on the agency business

   Structures, financial and predictions – what WFA members should watch out for.

   Read more about "Spotlight: The impact of the pandemic on the agency business"
10. 
    Event reports
    Agencies & partnersAgency rostersAgency managementMarketing procurementMarketing procurement

    Sourcing Forum meeting overview (November 2020)

    Overview of the Sourcing Forum held remotely on November 18, 2020.

    Read more about "Sourcing Forum meeting overview (November 2020)"
11. 
    Expert opinion
    Agencies & partnersAdvertising & policyAgency managementInclusive marketing

    Sourcing’s diversity power

    Marketing procurement can play a huge part in delivering a more diverse range of suppliers for brands and driving meaningful change.…

    Read more about "Sourcing’s diversity power"
12. 
    Video
    Agencies & partnersAgency managementMarketing procurementMarketing procurement

    Spotlight: Global Production - 2020 and beyond

    As global marketers and procurement experts are trying to navigate the rapidly changing production landscape, it is important for…

    Read more about "Spotlight: Global Production - 2020 and beyond"