Posts about Content & Innovation

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1. 
   Expert opinion
   Creativity

   My favourite campaign of 2020…

   Six industry leaders highlight the work that has impressed them most this year.

   Read more about "My favourite campaign of 2020…"
2. 
   Expert opinion
   CreativityGlobal Marketer of the Year

   The work that inspired in 2020

   We asked the WFA Global Marketer of the Year jury  what work had stood out for them this…

   Read more about "The work that inspired in 2020"
3. 
   Expert opinion
   Brand purposeCreativity

   My favourite campaign of 2020...

   Six industry leaders highlight the work that has impressed them in this strangest of years.

   Read more about "My favourite campaign of 2020..."
4. 
   News
   Creativity

   Contagious becomes WFA’s global strategic partner for Creativity

   Strategic partners help WFA improve on the value delivered to members against a number of priority areas

   Read more about "Contagious becomes WFA’s global strategic partner for Creativity"
5. 
   Expert opinion
   CreativityCannes LionsInclusive marketing

   The big questions this year, answered by LIONS Live

   In the absence of the annual industry meetup on the French Riviera, in June WFA asked seven industry experts: “If you…

   Read more about "The big questions this year, answered by LIONS Live"
6. 
   Video
   CreativityMarketing procurementMarketing procurement

   Webinar: An introduction to the offshore market for creative production

   This webinar offers up-to-date insights on what to prioritise and consider when deciding on your offshore strategy for creative…

   Read more about "Webinar: An introduction to the offshore market for creative production"
7. 
   Video
   ChannelsCreativityMarketing effectiveness

   Webinar: How advertising lost sight of creativity and what to do about it

   System1's Orlando Wood introduces his bestselling book with the IPA, ‘Lemon : How the Advertising Brain Turned Sour’…

   Read more about "Webinar: How advertising lost sight of creativity and what to do about it"
8. 
   Benchmark
   CreativityCMO Forum

   Benchmark: Creative agencies in EMEA and APAC

   This WFA member benchmark covers recommendations for creative agencies in EMEA and APAC.

   Read more about "Benchmark: Creative agencies in EMEA and APAC"
9. 
   Video
   ChannelsTrends & forecastsGaming

   Webinar: Gaming Demystified - Unlocking brand growth opportunities in video gaming

   During this webinar, hear from James Redman, Managing Director of 2CV, who will review some of the key findings from the joint WFA…

   Read more about "Webinar: Gaming Demystified - Unlocking brand growth opportunities in video gaming"
10. 
    Benchmark
    Marketing strategyMarketing structureMarketing strategy

    Voice and audio branding strategy

    This benchmarks looks at various aspects of a voice and audio branding strategy, such as: where does it sit within the organisation,…

    Read more about "Voice and audio branding strategy"
11. 
    Expert opinion
    Gaming

    Video gaming: Why it matters to non-endemic brand owners

    We are well past the point where video gaming can be viewed as a subculture and readily ignored by brands, says James Redden,…

    Read more about "Video gaming: Why it matters to non-endemic brand owners"
12. 
    Video
    CMO Forum

    Webinar: Designing for integration

    Are you responsible for delivering integrated communication? Watch this webinar to hear from Jonathan Turner, Chairman of OxfordSM,…

    Read more about "Webinar: Designing for integration"