Posts about Content & Innovation

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1. 
   Video
   Creativity

   Webinar: Contagious presents Cannes Deconstructed 2019

   Cannes Deconstructed helps you understand the biggest marketing shifts that are shaping the world of advertising today. 

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2. 
   News
   Creativity

   Better marketing takes centre stage in Finland

   MRKTNG Day 2019 conference puts focus on how marketing can be a force for good

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3. 
   Press releases
   Marketing effectivenessGaming

   Video gaming goes mainstream in APAC

   Nearly a third of major multinationals in APAC are already investing; Research reveals that more than three quarters plan to invest…

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4. 
   Report
   ChannelsTrends & forecastsGamingCMO ForumDigital media transformation

   Gaming Demystified: Unlocking brand growth opportunities in video gaming

   This research and report have been produced by 2CV in conjunction with the World Federation of Advertisers (WFA) and Branded…

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5. 
   Expert opinionEvent reports
   Brand reputationCreativityMarketing strategyCannes LionsMarketing strategy

   Seven take-outs from Cannes 2019

   So as the dust settles on Cannes 2019, here are my top seven take-outs from the industry’s annual revelries on the…

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6. 
   Press releases
   Cannes Lions

   WFA launches the Voice Coalition at Cannes Lions

   Group aims to foster understanding of the best way for brands and consumers to benefit from voice commerce

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7. 
   Report

   Voice Commerce Research

   New WFA and Fast-Up Partners research indicates voice’s commercial potential as well as consumer trust in Alexa purchase…

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8. 
   BenchmarkReport
   Ad fraudProgrammatic & ad techAdvertising & policyAgency managementIn-housingMarketing structureDigital media transformation

   The State of Advertising

   WFA has teamed up with The Economist Group for a study into the current state of advertising. 

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9. 
   Benchmark
   Agency managementMarketing procurementContent marketingMarketing procurement

   Global Content Production Ecosystem 2018

   WFA member bechmark. For additional details, please log in.

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10. 
    Benchmark
    Marketing strategyCMO ForumMarketing operationsMarketing strategy

    Benchmark on launch strategies

     WFA member bechmark. For additional details, please log in.

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11. 
    Benchmark
    Marketing strategyCMO ForumMarketing strategy

    Benchmark on shifting consumer behavior in Germany

     WFA member bechmark. For additional details, please log in.

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12. 
    NewsBenchmark
    Programmatic & ad techTrends & forecasts

    Nine out of ten marketers in APAC buy media programmatically

    Recent WFA poll on APAC Programmatic Proficiency & Practices reveals the areas for optimization in a fast maturing market

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