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1. 
   Expert opinion
   Marketing strategyMarketing strategy

   IMC FORUM: 2015 Year in Review

   Six years since the launch of the WFA IMCFORUM in 2009, the network has grown significantly in size and geographical footprint.

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2. 
   Expert opinion
   Marketing strategyMarketing strategy

   MEDIA FORUM: 2015 Year in Review

   2015 saw global ad markets rise by 4% to over $540 billion.

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3. 
   Expert opinion
   Marketing strategyMarketing strategy

   CDO FORUM: 2015 Year in Review

   The digital economy has given rise to Google, Apple, Facebook and Amazon.

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4. 
   Expert opinion
   Marketing strategyMarketing strategy

   SOURCING FORUM: 2015 Year in Review

   In recent years much of the industry trade press has lamented the encroachment of procurement on marketing spend.

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5. 
   Expert opinion
   Marketing strategyMarketing strategy

   Responsible Advertising and Children Programme: 2015 Year in Review

   2015 continued to see marketing to children grab the headlines.

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6. 
   Expert opinion
   Marketing strategyMarketing strategy

   INSIGHT FORUM: 2015 Year in Review

   The INSIGHTFORUM was launched in 2014 and reflects a growing demand from WFA members to optimise market research and consumer…

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7. 
   Expert opinion

   Policy Action Group: 2015 Year in Review

   2015 was punctuated by the rise in an existential threat to the advertising ecosystem, global policy challenges and a landmark…

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8. Expert opinion
   Marketing strategyMarketing strategy

   WFA’s 10 predictions for 2016

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9. 
   Expert opinion
   Advertising & policyMarketing strategyMarketing strategy

   WFA CEO: 2015 in review

   WFA CEO Stephan Loerke reflects on te year 2015

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10. 
    Expert opinion

    Don’t scrap marketing procurement, embed it

     
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11. 
    Expert opinion
    Marketing strategyMarketing strategy

    Media transparency: picking a way through the storm

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12. Expert opinion
    Global Marketer Week

    This is not your parents’ TV

    …
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