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Candid CMO
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When you’ve been with the company since Day 1, change is inevitable. Cheryl Goh, Group VP of Marketing at Grab, explains how…
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Cannes Lions
Key trends from Cannes jurors and commentators
Cannes Lions jury presidents and commentators share their views on this year's edition of the festival.
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Cannes Lions
What do CMOs want from Cannes?
Delegates at WFA Global Marketer Week were asked what the issues were they would like to see make headlines at Cannes Lions this…
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Marketing technologyAIMarketing technology
AI essentials: carbon footprints, generative engine optimisation, agentic commerce and rogue agents
AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how…
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Brand reputation
WFA Better Marketing Pod Episode 41 with Marcel Marcondes, AB InBev
The marketing landscape is undergoing profound shifts, requiring marketers to rethink traditional approaches. At the forefront of…
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Candid CMO
The Candid CMO: Conny Kalcher, Group Chief Customer Officer at Zurich
Conny Kalcher, Group Chief Customer Officer at Zurich Insurance, explains the appeal of the insurance industry and how the right…
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AI
WFA Better Marketing Pod Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta
In this episode of the Better Marketing Podcast, Nicola Mendelsohn, Meta's Head of Global Business Group, shares insights on…
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Marketing technologyAIMarketing technology
AI essentials: agents, AI influencers, regulation targets use of synthetic humans, Meta EU rollout, in-house agencies
AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how…
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Candid CMO
The Candid CMO: Wanda Weigert, Global Chief Brand Officer and Executive Director for Globant
Some marketers gain experience by moving around from company to company. For Wanda Weigert, Global Chief Brand Officer and Executive…
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Brand reputation
WFA Better Marketing Pod Ep 39: On Cathay Pacific's marketing secret plus lessons from Asia with Ed Bell
What does it take to rebuild an airline brand after the devastating impact of a global pandemic? Ed Bell, General Manager Brand,…
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Culture
WFA Better Marketing Pod Ep 38: On navigating culture, meaning and purpose with marketing professor Marcus Collins
What makes a brand truly meaningful in people's lives? In this captivating conversation with Dr Marcus Collins - professor, agency…
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Brand reputation
WFA Better Marketing Pod Ep 37: On being a real global marketer and Gen Alpha with Dr. Frederique Covington Corbett, UNICEF
In this episode of WFA's Better Marketing Podcast in partnership with Meta, David Wheldon speaks with Dr Frederique Covington…