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  1.    The Candid CMO: Cheryl Goh, Group VP of Marketing and Sustainability and Founding CMO at Grab
    Candid CMO

    The Candid CMO: Cheryl Goh, Group VP of Marketing and Sustainability and Founding CMO at Grab

    When you’ve been with the company since Day 1, change is inevitable. Cheryl Goh, Group VP of Marketing at Grab, explains how…

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  2.    Key trends from Cannes jurors and commentators
    Cannes Lions

    Key trends from Cannes jurors and commentators

    Cannes Lions jury presidents and commentators share their views on this year's edition of the festival.

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  3.    What do CMOs want from Cannes?
    Cannes Lions

    What do CMOs want from Cannes?

    Delegates at WFA Global Marketer Week were asked what the issues were they would like to see make headlines at Cannes Lions this…

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  4.    AI essentials: carbon footprints, generative engine optimisation, agentic commerce and rogue agents
    Marketing technologyAIMarketing technology

    AI essentials: carbon footprints, generative engine optimisation, agentic commerce and rogue agents

    AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how…

    Read more about "AI essentials: carbon footprints, generative engine optimisation, agentic commerce and rogue agents"
  5.    WFA Better Marketing Pod Episode 41 with Marcel Marcondes, AB InBev
    Brand reputation

    WFA Better Marketing Pod Episode 41 with Marcel Marcondes, AB InBev

    The marketing landscape is undergoing profound shifts, requiring marketers to rethink traditional approaches. At the forefront of…

    Read more about "WFA Better Marketing Pod Episode 41 with Marcel Marcondes, AB InBev"
  6.    The Candid CMO: Conny Kalcher, Group Chief Customer Officer at Zurich
    Candid CMO

    The Candid CMO: Conny Kalcher, Group Chief Customer Officer at Zurich

    Conny Kalcher, Group Chief Customer Officer at Zurich Insurance, explains the appeal of the insurance industry and how the right…

    Read more about "The Candid CMO: Conny Kalcher, Group Chief Customer Officer at Zurich"
  7.    WFA Better Marketing Pod Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta
    AI

    WFA Better Marketing Pod Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta

    In this episode of the Better Marketing Podcast, Nicola Mendelsohn, Meta's Head of Global Business Group, shares insights on…

    Read more about "WFA Better Marketing Pod Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta"
  8.    AI essentials: agents, AI influencers, regulation targets use of synthetic humans, Meta EU rollout, in-house agencies
    Marketing technologyAIMarketing technology

    AI essentials: agents, AI influencers, regulation targets use of synthetic humans, Meta EU rollout, in-house agencies

    AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how…

    Read more about "AI essentials: agents, AI influencers, regulation targets use of synthetic humans, Meta EU rollout, in-house agencies"
  9.    The Candid CMO: Wanda Weigert, Global Chief Brand Officer and Executive Director for Globant
    Candid CMO

    The Candid CMO: Wanda Weigert, Global Chief Brand Officer and Executive Director for Globant

    Some marketers gain experience by moving around from company to company. For Wanda Weigert, Global Chief Brand Officer and Executive…

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  10.    WFA Better Marketing Pod Ep 39: On Cathay Pacific's marketing secret plus lessons from Asia with Ed Bell
    Brand reputation

    WFA Better Marketing Pod Ep 39: On Cathay Pacific's marketing secret plus lessons from Asia with Ed Bell

    What does it take to rebuild an airline brand after the devastating impact of a global pandemic? Ed Bell, General Manager Brand,…

    Read more about "WFA Better Marketing Pod Ep 39: On Cathay Pacific's marketing secret plus lessons from Asia with Ed Bell"
  11.    WFA Better Marketing Pod Ep 38: On navigating culture, meaning and purpose with marketing professor Marcus Collins
    Culture

    WFA Better Marketing Pod Ep 38: On navigating culture, meaning and purpose with marketing professor Marcus Collins

    What makes a brand truly meaningful in people's lives? In this captivating conversation with Dr Marcus Collins - professor, agency…

    Read more about "WFA Better Marketing Pod Ep 38: On navigating culture, meaning and purpose with marketing professor Marcus Collins"
  12.    WFA Better Marketing Pod Ep 37: On being a real global marketer and Gen Alpha with Dr. Frederique Covington Corbett, UNICEF
    Brand reputation

    WFA Better Marketing Pod Ep 37: On being a real global marketer and Gen Alpha with Dr. Frederique Covington Corbett, UNICEF

    In this episode of WFA's Better Marketing Podcast in partnership with Meta, David Wheldon speaks with Dr Frederique Covington…

    Read more about "WFA Better Marketing Pod Ep 37: On being a real global marketer and Gen Alpha with Dr. Frederique Covington Corbett, UNICEF"