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Advertising & policyDigital policyPrivacy & techGDPR
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Overview of the Digital Governance Exchange (DGX) meeting held on 8 February 2018 in London.
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WFA DGX Guide to Data Transparency & GDPR
A practical guide to ensuring responsible data use across the entire digital advertising value chain.
Member-only content,…
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Ad fraudProgrammatic & ad techAdvertising & policyDigital policyAd techMedia & analyticsData governancePrivacy & techGDPRMarketing technologyDigital media transformationMarketing technology
Survey on the Future of Programmatic Media
WFA member survey. For additional details, please log in.
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Digital policyMarketing strategyMarketing strategy
Are you ready for GDPR?
When it comes to the EU’s new General Data Protection Regulation, 7 out of 10 marketers are in the dark. Maybe you’re one of them.…
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Advertising & policyDigital policyData governancePrivacy & techGDPRDigital media transformation
Are you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)
When it comes to the EU’s new General Data Protection Regulation, 7 out of 10 marketers are in the dark. Maybe you’re…
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Digital policy
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Not fully aware of the implications of GDPR? You’re not alone.
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Advertising & policyDigital policy
ePrivacy task force meeting materials 26 Oct 2017
Meeting materials for WFA members.
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Ad techMedia & analyticsMarketing technologyDigital media transformationMarketing technology
Benchmark on Ad pre-testing
WFA member benchmark. For additional details, please log in.
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Ad fraudAudience measurementProgrammatic & ad techTrends & forecastsAd techCross-media measurementMedia & analyticsPrivacy & techMarketing effectivenessMarketing technologyDigital media transformationMarketing technology
Survey on Global Ad Viewability & Ad Fraud levels
WFA member benchmark. For additional details, please log in.
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Digital media transformation
Four lessons from dmexco
Whether dmexco replaces Cannes as the ‘go-to’ event on the marketing calendar remains to be seen, but there’s no…
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Digital policy
WFA GDPR Guide for Marketers
Five things every brand owner should know about the General Data Protection Regulation
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Digital policy
70% of global marketers are not fully aware of the implications of GDPR
A new survey of global marketers highlights the need for brand organisations to work faster and harder to get to grips with the…