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Posts about Gabrielle Robitaille

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  1. Delivering Value to Consumers from data
    Report
    Advertising & policyDigital policyData governancePrivacy & tech

    Delivering Value to Consumers from data

    Embracing the potential of data whilst securing sustainable flows for the future remains one of the biggest challenges facing the…

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  2. Survey on data driven marketing (DDM)
    Benchmark
    Media & analyticsDigital media transformation

    Survey on data driven marketing (DDM)

    This WFA study aims to provide insight into data being collected and its application by marketers, in pursuit of more effective and…

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  3. Survey on Digital Transformation
    Benchmark
    Marketing strategyMarketing technologyDigital media transformationMarketing strategyMarketing technology

    Survey on Digital Transformation

    The aim of this study is to provide insight into the changes businesses are undertaking due to the impact of digital on customer…

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  4. Survey on digital investment trends and digital agency management
    Benchmark
    Agencies & partnersAgency evaluationDigital media transformationMedia transformation

    Survey on digital investment trends and digital agency management

    Survey looking at current and future projected digital marketing investment trends among WFA members.

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  5. Survey on digital media auditing
    Benchmark
    Ad fraudDigital media transformation

    Survey on digital media auditing

    Survey to determine how clients are using digital media auditors, and whether viewability and verification services are being…

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  6. Benchmark on Global digital marketing organisation/configuration
    Benchmark
    Integrated marketingMarketing structureIntegrated marketingDigital media transformationMarketing organisation

    Benchmark on Global digital marketing organisation/configuration

    This benchmark looks at how digital is structured within multinational companies, the global/regional/local models used as well as…

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  7. The elements of digital transformation
    Report
    Ad techMarketing strategyDigital media transformationMarketing organisationMarketing strategy

    The elements of digital transformation

    Presentation identifying the core elements of digital transformation and then focusing on how to conduct a digital consumer…

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