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Inclusive marketing
Let's talk about bias
How do you overcome the inherent bias that we all bring to the table? Diageo and Unilever share some views on how to get the 3Ps of…
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Media Image Landscape: Age Representation in Online Images
To get a sense of how older adults are depicted in online images, researchers reviewed a random sample of more than 1,000 online…
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How to create LGBTQ+ inclusive advertising
This guide aims to help brands bring to life a campaign in paid advertising for a general audience that includes or features LGBT+…
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Bias and inclusion in Advertising: An analysis of 2018 Cannes Lions Film Craft Ads
This study examines representations of gender, race/ethnicity, sexual orientation (LGBTQ), and ability (with a focus on people with…
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Advertising & policyBrand purposeGlobal Marketer WeekInclusive marketing
Better Marketing: Marketing can be a force for positive gender and ethnicity portrayals
Belinda J. Smith, Global Head of Media at Electronic Arts, makes the case on how marketing can change the world for the better.
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AdReaction: Getting gender right
AdReaction: Getting Gender Right delivers new insights into the role of gender in brand strategy, creative response and media…
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The Gender Equality Measure
The questions used in the Gender Equality Measure (GEM™) module, which helps business leaders make better decisions by…
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Advertising & policyInclusive marketing
Tackling gender bias in advertising: six lessons from Unstereotype Alliance member P&G
WFA webinar on progressive gender portrayals in advertising organised in partnership with UN Women
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What Women Want
Study by Kantar reports that despite an increased focus on equality, major brands are still not effectively acknowledging…
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Depictions, perceptions and harm (2018)
An evidence-based case for for stronger regulation of ads that feature stereotypical gender roles or characteristics which might be…
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Advertising & policyCannes LionsInclusive marketing
WFA talks Better Marketing: Gender and diversity
At Cannes Lions 2018, global CMOs shared their views on gender and diversity in marketing: Syl Saller and Grainne Wafer (Diageo),…
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Advertising & policyCannes LionsInclusive marketing
The case for unstereotyping ads
The industry needs to move with the times in terms of gender portrayal. And it is not just a 'nice to have'.