Posts about Inclusive marketing in communications

Related content

  1.    Let's talk about bias
    Inclusive marketing

    Let's talk about bias

    How do you overcome the inherent bias that we all bring to the table? Diageo and Unilever share some views on how to get the 3Ps of…

    Read more about "Let's talk about bias"
  2.    Media Image Landscape: Age Representation in Online Images

    Media Image Landscape: Age Representation in Online Images

    To get a sense of how older adults are depicted in online images, researchers reviewed a random sample of more than 1,000 online…

    Read more about "Media Image Landscape: Age Representation in Online Images"
  3.    How to create LGBTQ+ inclusive advertising

    How to create LGBTQ+ inclusive advertising

    This guide aims to help brands bring to life a campaign in paid advertising for a general audience that includes or features LGBT+…

    Read more about "How to create LGBTQ+ inclusive advertising"
  4.    Bias and inclusion in Advertising: An analysis of 2018 Cannes Lions Film Craft Ads

    Bias and inclusion in Advertising: An analysis of 2018 Cannes Lions Film Craft Ads

    This study examines representations of gender, race/ethnicity, sexual orientation (LGBTQ), and ability (with a focus on people with…

    Read more about "Bias and inclusion in Advertising: An analysis of 2018 Cannes Lions Film Craft Ads"
  5.    Better Marketing: Marketing can be a force for positive gender and ethnicity portrayals
    Advertising & policyBrand purposeGlobal Marketer WeekInclusive marketing

    Better Marketing: Marketing can be a force for positive gender and ethnicity portrayals

    Belinda J. Smith, Global Head of Media at Electronic Arts, makes the case on how marketing can change the world for the better.

    Read more about "Better Marketing: Marketing can be a force for positive gender and ethnicity portrayals"
  6.    AdReaction: Getting gender right

    AdReaction: Getting gender right

    AdReaction: Getting Gender Right delivers new insights into the role of gender in brand strategy, creative response and media…

    Read more about "AdReaction: Getting gender right"
  7.    The Gender Equality Measure

    The Gender Equality Measure

    The questions used in the Gender Equality Measure (GEM™) module, which helps business leaders make better decisions by…

    Read more about "The Gender Equality Measure"
  8.    Tackling gender bias in advertising: six lessons from Unstereotype Alliance member P&G
    Advertising & policyInclusive marketing

    Tackling gender bias in advertising: six lessons from Unstereotype Alliance member P&G

    WFA webinar on progressive gender portrayals in advertising organised in partnership with UN Women

    Read more about "Tackling gender bias in advertising: six lessons from Unstereotype Alliance member P&G"
  9.    What Women Want

    What Women Want

    Study by Kantar reports that despite an increased focus on equality, major brands are still not effectively acknowledging…

    Read more about "What Women Want"
  10.    Depictions, perceptions and harm (2018)

    Depictions, perceptions and harm (2018)

    An evidence-based case for for stronger regulation of ads that feature stereotypical gender roles or characteristics which might be…

    Read more about "Depictions, perceptions and harm (2018)"
  11.    WFA talks Better Marketing: Gender and diversity
    Advertising & policyCannes LionsInclusive marketing

    WFA talks Better Marketing: Gender and diversity

    At Cannes Lions 2018, global CMOs shared their views on gender and diversity in marketing: Syl Saller and Grainne Wafer (Diageo),…

    Read more about "WFA talks Better Marketing: Gender and diversity"
  12.    The case for unstereotyping ads
    Advertising & policyCannes LionsInclusive marketing

    The case for unstereotyping ads

    The industry needs to move with the times in terms of gender portrayal. And it is not just a 'nice to have'.

    Read more about "The case for unstereotyping ads"