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Advertising & policyBrand purposeCannes LionsInclusive marketing
A guide to progressive gender portrayals in advertising
At the Cannes Lions Festival 2017, UN Women and a number of leading voices in the marketing and advertising industry including WFA,…
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Kenzo / My Mutant Brain
Luxury brand Kenzo creates a cinematic short film to promote its latest fragrance, sets new standard for beauty advertising
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REI / The Level Playing Field
Outdoor retailer REI seeks to advance gender equality with series of long-term pledges
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SK-II / Marriage market takeover
Cosmetics brand SK-II creates online film to empower and celebrate single women in China
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Godiva / One for me, none for you
Confectionery brand Godiva calls for an end to the Japanese custom of giving ‘obligation chocolates’ to colleagues on…
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Semcon / Re-search
Browser extension Semcon combats gender stereotypes in online search results
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Lululemon / Modern menswear
Canadian yoga apparel brand Lululemon reaches out to men with stereotype-busting ad campaign
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Ariel / Dads #sharetheload
How detergent brand Ariel increased sales in India by 76% by encouraging progressive gender roles
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Axe / Scent of a man
How Axe reinvented itself in order to appeal to the modern man
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Elastic Generation: The Female Edit
Report exploring the lifestyles and attitudes of British women aged between 53 and 72.
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The Consumer Content Report: Influence in the Digital Age
Stackla surveyed 2,000 adults in the US, UK and Australia, examining the content being created and shared online, and what…
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Gender Bias in Advertising: Research, Trends and New Visual Language
In 2017, discussions around gender and media have reached a fever pitch. We’ve seen movements for gender equality in…