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Ad fraudAudience measurementAdvertising & policyCross-media measurementMedia & analytics
European Viewability Measurement Principles
Created by the EVSG (European Viewability Steering Group - made up of WFA, EACA and IAB Europe), these principles are designed to…
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Webinar: Keeping the brand tracking love alive
Webinar in partnership with Hall & Partners, who will share on their experience of this journey with their…
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Agency managementMedia & analytics
Benchmark on recommended Digital Analytics Agencies
WFA member benchmark. For additional details, please log in.
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Marketing strategyMarketing strategy
Webinar: Turning uncertainty to advantage
Webinar in partnership with Flamingo & DDB on how brands can win against a backdrop of major political and social…
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Agency managementCross-media measurementMedia & analyticsMarketing procurementMarketing procurement
Benchmark on Suppliers of research-based copy-testing of digital ads
WFA member benchmark. For additional details, please log in.
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Ad fraudAudience measurementAdvertising & policyMedia & analyticsPrivacy & tech
Survey results: Paying for 3rd party verification
WFA member survey. For additional details, please log in.
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Ad fraudAudience measurementProgrammatic & ad techAdvertising & policyCross-media measurementMedia & analytics
Survey on Media Governance and Guardianship
WFA member survey. For additional details, please log in.
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Ad fraudAd techMedia & analytics
Survey on Online Advertising Effectiveness
WFA member survey. For additional details, please log in.
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Advertising & policyDigital policyAd techPrivacy & techGDPR
A marketer's guide to ePrivacy (2017)
An overview of some of the key elements of the proposed ePrivacy revision.
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Digital policyAd techMedia & analyticsData governancePrivacy & techGlobal Marketer WeekMarketing technologyDigital media transformationMarketing technology
Recommendations to master data & tech (2017)
The Data & Technology workshops considered how organisations should be approaching their technology and programmatic model…
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Programmatic & ad techAd techCross-media measurementMedia & analytics
Programmatic management fee benchmarking
WFA member benchmark. For additional details, please log in.
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Audience measurementMedia & analytics
A survey on Social Listening - Tools, Techniques, Metrics & Challenges
WFA member benchmark. For additional details, please log in.