Posts about Insights

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  1.    European Viewability Measurement Principles
    Ad fraudAudience measurementAdvertising & policyCross-media measurementMedia & analytics

    European Viewability Measurement Principles

    Created by the EVSG (European Viewability Steering Group - made up of WFA, EACA and IAB Europe), these principles are designed to…

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  2.    Webinar: Keeping the brand tracking love alive

    Webinar: Keeping the brand tracking love alive

    Webinar in partnership with Hall & Partners, who will share on their experience of this journey with their…

    Read more about "Webinar: Keeping the brand tracking love alive"
  3.    Benchmark on recommended Digital Analytics Agencies
    Agency managementMedia & analytics

    Benchmark on recommended Digital Analytics Agencies

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on recommended Digital Analytics Agencies"
  4.    Webinar: Turning uncertainty to advantage
    Marketing strategyMarketing strategy

    Webinar: Turning uncertainty to advantage

    Webinar in partnership with Flamingo & DDB on how brands can win against a backdrop of major political and social…

    Read more about "Webinar: Turning uncertainty to advantage"
  5.    Benchmark on Suppliers of research-based copy-testing of digital ads
    Agency managementCross-media measurementMedia & analyticsMarketing procurementMarketing procurement

    Benchmark on Suppliers of research-based copy-testing of digital ads

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Suppliers of research-based copy-testing of digital ads"
  6.    Survey results: Paying for 3rd party verification
    Ad fraudAudience measurementAdvertising & policyMedia & analyticsPrivacy & tech

    Survey results: Paying for 3rd party verification

     WFA member survey. For additional details, please log in.

    Read more about "Survey results: Paying for 3rd party verification"
  7.    Survey on Media Governance and Guardianship
    Ad fraudAudience measurementProgrammatic & ad techAdvertising & policyCross-media measurementMedia & analytics

    Survey on Media Governance and Guardianship

     WFA member survey. For additional details, please log in.

    Read more about "Survey on Media Governance and Guardianship"
  8.    Survey on Online Advertising Effectiveness
    Ad fraudAd techMedia & analytics

    Survey on Online Advertising Effectiveness

       WFA member survey. For additional details, please log in.

    Read more about "Survey on Online Advertising Effectiveness"
  9.    A marketer's guide to ePrivacy (2017)
    Advertising & policyDigital policyAd techPrivacy & techGDPR

    A marketer's guide to ePrivacy (2017)

    An overview of some of the key elements of the proposed ePrivacy revision.

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  10.    Recommendations to master data & tech (2017)
    Digital policyAd techMedia & analyticsData governancePrivacy & techGlobal Marketer WeekMarketing technologyDigital media transformationMarketing technology

    Recommendations to master data & tech (2017)

    The Data & Technology workshops considered how organisations should be approaching their technology and programmatic model…

    Read more about "Recommendations to master data & tech (2017)"
  11.    Programmatic management fee benchmarking
    Programmatic & ad techAd techCross-media measurementMedia & analytics

    Programmatic management fee benchmarking

     WFA member benchmark. For additional details, please log in.

    Read more about "Programmatic management fee benchmarking"
  12.    A survey on Social Listening - Tools, Techniques, Metrics & Challenges
    Audience measurementMedia & analytics

    A survey on Social Listening - Tools, Techniques, Metrics & Challenges

    WFA member benchmark. For additional details, please log in.

    Read more about "A survey on Social Listening - Tools, Techniques, Metrics & Challenges"