Posts about Insights

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1. 
   Event reports
   Advertising & policyDigital policyPrivacy & tech

   DGX Meeting Overview (February 2017)

   Overview of the Digital Governance Exchange (DGX) meeting held February 2017 in London.

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2. 
   BenchmarkReport
   Ad techMarketing strategyCMO ForumDigital media transformationMarketing strategy

   10 steps to close the gap between digital consumers and businesses

      

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3. 
   Report
   Ad techMedia & analyticsPrivacy & techCMO ForumDigital media transformation

   Five step process to Data Driven Marketing (2017)

      

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4. 
   Benchmark
   Programmatic & ad techTrends & forecastsAd techMedia & analyticsMarketing strategyDigital media transformationMarketing strategy

   Survey results on Programmatic & trading desks

    WFA member survey. For additional details, please log in.

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5. Expert opinion
   Advertising & policyValue of advertising

   5 marketing predictions for 2017

   After an intense 2016, the WFA staff share their 5 predictions for what the next 12 months hold for marketers.

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6. 
   Expert opinion
   ChannelsMedia & analytics

   Outlook 2017: crunching the numbers in media

   There will be fewer major sporting events in 2017 than we’ve seen this year.

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7. 
   Benchmark

   Benchmark on testing big ideas

    WFA benchmark on the ways members test big ideas, the frequency of concept testing and the platforms on which this is…

   Read more about "Benchmark on testing big ideas"
8. 
   Benchmark
   Media & analytics

   Benchmark on setting up knowledge/insights sharing platforms

    WFA benchmark conducted for a member looking for feedback on setting up knowledge/insights sharing platforms, including…

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9. 
   Expert opinionEvent reports
   Media & analytics

   Data, data everywhere…delivering a transformation in data management

   dmexco, one of the world’s largest digital marketing exhibitions, is big to say the least.

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10. 
    Video

    Webinar: What is the future of insights?

    In this webinar, BrainJuicer's (now System1) Chief Juicer and CEO, John Kearon, explores the findings of the Future of Insights…

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11. 
    Benchmark
    Agency managementMedia & analyticsMarketing procurementMarketing procurement

    Benchmark on recommended Customer Data Strategy Consultants

     WFA benchmark conducted for a member looking for recommended Customer Data Strategy Consultants.

    Read more about "Benchmark on recommended Customer Data Strategy Consultants"
12. 
    Video

    Webinar: Generating actionable insights from online communities

    WFA partners with CSpace to offer members interested in market research and consumer insights a chance to learn about trends in…

    Read more about "Webinar: Generating actionable insights from online communities"