Posts about Laura Baeyens

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  1.    Advertising delivers powerful economic benefits across the EU
    Value of advertising

    Advertising delivers powerful economic benefits across the EU

    New report finds that every Euro spent on advertising powers a seven-fold boost to GDP, encourages innovation, supports employment…

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  2.    TRUSTe / EDAA research shows digital advertising self-regulatory programme continues to improve consumer attitudes towards interest-based advertising
    Digital policy

    TRUSTe / EDAA research shows digital advertising self-regulatory programme continues to improve consumer attitudes towards interest-based advertising

    Industry Self-Regulatory Programme delivers favourable impression and increased trust in interest-based advertising and brands. …

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  3.    The Value of Advertising (2017)
    Advertising & policyValue of advertising

    The Value of Advertising (2017)

    The Value of Advertising quantifies the economic impact of advertising, both across Europe and in a selection of other developed…

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  4. Advertising & policyValue of advertising

    5 marketing predictions for 2017

    After an intense 2016, the WFA staff share their 5 predictions for what the next 12 months hold for marketers.

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  5. Global Marketer Week

    5 public affairs predictions for 2017

    What is going to be big in the public affairs space in 2017? WFA staff give their predictions for the year ahead.

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  6. New beginnings: UAE association relaunched

    WFA News

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  7. Greek advertisers warn against era of digital Darwinism

    WFA News

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  8. Kenyan advertisers reward the best in marketing

    WFA News

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  9. Australian association welcomes new Board

    WFA News

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  10. Moroccan advertisers hold largest digital gathering in Africa

    WFA News

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  11. A golden night for advertising in Paraguay

    WFA News

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  12. Uruguay honours advertising's most talented

    WFA News

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