Posts about Marketing operations

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1. 
   Event reports
   Marketing procurementMarketing operationsMarketing procurement

   Sourcing Forum meeting overview (April 2019)

   Overview of the Sourcing Forum held on April 24th, 2019 in Shanghai.

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2. 
   Benchmark
   Marketing strategyCMO ForumMarketing operationsMarketing strategy

   Benchmark on launch strategies

    WFA member bechmark. For additional details, please log in.

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3. 
   Benchmark
   Marketing procurementMarketing structureMarketing operationsMarketing procurement

   Benchmark on global sponsorship investments

    WFA member bechmark. For additional details, please log in.

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4. 
   NewsReport
   Brand reputationMarketing operations

   Danish advertisers create guide to brand safety

   Three out four advertisers say there is insufficient transparency in media buying.

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5. 
   Event reports
   Marketing capabilitiesMarketing operations

   8 insights for global marketers on sourcing content production

   Advertisers have to produce more content, faster, better and with same or less budget. They also have to choose between a wide range…

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6. 
   Report
   Trends & forecastsBrand purposeMarketing procurementMarketing operationsMarketing procurement

   Why an Eco-Friendly Production Makes a World of Sense

   The aim of Eco-Friendly production is to achieve Zero Waste during the creation of Commercials and Films, without compromising the…

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7. 
   Benchmark
   Trends & forecastsAgency managementCreativityMedia & analyticsMarketing procurementContent marketingMarketing operationsMarketing procurement

   Survey on content production-data and benchmarking

   WFA member survey. For additional details, please log in.

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8. 
   Benchmark
   Agency managementMarketing strategyCMO ForumMarketing capabilitiesMarketing operationsMarketing organisationMarketing strategy

   Survey on Influencer Marketing

   WFA member survey. For additional details, please log in.

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9. 
   Benchmark
   ChannelsMarketing procurementMarketing operationsMarketing procurement

   Benchmark on Scatter vs Upfront: US TV Market

   WFA member benchmark. For additional details, please log in.

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10. 
    Report
    CreativityCMO ForumContent marketingMarketing operations

    5 ways to make newsrooms & content more effective

      WFA members only content. Please log in to access this document.

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11. 
    Expert opinion
    Marketing structureMarketing capabilitiesMarketing operations

    WFA breaks down walls between Insights and Media

    Two of the WFA's key workstreams have hosted a first-ever joint session to identify the best way to stop silo-ed thinking.

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12. 
    Benchmark
    Agency managementMarketing strategyMarketing structureMarketing operationsMarketing organisationMarketing strategy

    Benchmark on media agency on-boarding - key considerations and pitfalls

    A short survey to elicit member experiences in regard to on-boarding a new media agency. 

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