Posts about Marketing operations

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  1.    Eighty percent of multinationals deferring campaigns but the same number are creating new content in response to the Covid19 crisis
    Marketing operations

    Eighty percent of multinationals deferring campaigns but the same number are creating new content in response to the Covid19 crisis

    WFA compendium collates best-practice examples of how marketing teams are developing campaigns in response to the crisis

    Read more about "Eighty percent of multinationals deferring campaigns but the same number are creating new content in response to the Covid19 crisis"
  2.    Survey: Covid-19 global response (March 2020)
    Trends & forecastsMarketing strategyMarketing structureMarketing operationsMarketing strategy

    Survey: Covid-19 global response (March 2020)

    This survey gathered input from senior multinational marketers on how they are reacting to the global Covid-19 epidemic.

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  3.    Webinar+: Crisis clinic - Managing your media in the Covid epidemic
    ChannelsMarketing strategyMarketing operationsMarketing strategy

    Webinar+: Crisis clinic - Managing your media in the Covid epidemic

    This interactive webinar and clinic with WFA, Digital Decisions and Ebiquity offers the chance to to hear how consultants are…

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  4.    Webinar: In-housing Programmatic Media Success
    Programmatic & ad techAd techIn-housingMarketing structureMarketing operations

    Webinar: In-housing Programmatic Media Success

    This webinar covers how to make the decision on what model of in-housing is best for your business. In addition, it covers how the…

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  5.    Corporate Sustainability Survey Report
    Brand reputationMedia & analyticsMarketing strategyMarketing operationsMarketing strategy

    Corporate Sustainability Survey Report

    This WFA member survey covers our member's corporate sustainability practices.

    Read more about "Corporate Sustainability Survey Report"
  6.    Benchmark: Managing slow moving or obsolete (SLOB) products
    Marketing procurementMarketing operationsMarketing procurement

    Benchmark: Managing slow moving or obsolete (SLOB) products

    This WFA member benchmark covers how WFA members handle slow moving or obsolete (SLOB) products.

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  7.    Survey: Media Planning & Buying Management Tools
    Marketing procurementMarketing operationsMarketing procurement

    Survey: Media Planning & Buying Management Tools

    A WFA member reached out to us with the aim to understand what Media Planning & Buying Management Tools would be recommended by…

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  8.    Benchmark: Naming Agency recommendations
    Digital media transformationMarketing operations

    Benchmark: Naming Agency recommendations

    WFA member benchmark on naming agency recommendations.

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  9.    CMO Forum meeting overview (June 2019)
    Marketing structureCannes LionsCMO ForumMarketing operations

    CMO Forum meeting overview (June 2019)

    Overview of the CMO Forum held on June 20th, 2019 in Cannes

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  10.    The hidden gem: How clients benefit from long-term partnerships
    Agency managementMarketing procurementMarketing strategyMarketing operationsMarketing organisationMarketing procurementMarketing strategy

    The hidden gem: How clients benefit from long-term partnerships

    Insights on how relationship longevity contributes to quantifiable value for brand advertisers through more effective collaboration…

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  11.    Knowledge Spotlight: How to turn content into revenue
    Content marketingMarketing operations

    Knowledge Spotlight: How to turn content into revenue

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

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  12.    Five common pitfalls of in-housing marketing services
    Marketing strategyMarketing structureMarketing capabilitiesMarketing operationsMarketing strategy

    Five common pitfalls of in-housing marketing services

    While brands can benefit from in-housing some of the work their agencies are doing at the moment, sometimes it can go horribly…

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