Related content
-
Marketing operations
Eighty percent of multinationals deferring campaigns but the same number are creating new content in response to the Covid19 crisis
WFA compendium collates best-practice examples of how marketing teams are developing campaigns in response to the crisis
-
Trends & forecastsMarketing strategyMarketing structureMarketing operationsMarketing strategy
Survey: Covid-19 global response (March 2020)
This survey gathered input from senior multinational marketers on how they are reacting to the global Covid-19 epidemic.
-
ChannelsMarketing strategyMarketing operationsMarketing strategy
Webinar+: Crisis clinic - Managing your media in the Covid epidemic
This interactive webinar and clinic with WFA, Digital Decisions and Ebiquity offers the chance to to hear how consultants are…
-
Programmatic & ad techAd techIn-housingMarketing structureMarketing operations
Webinar: In-housing Programmatic Media Success
This webinar covers how to make the decision on what model of in-housing is best for your business. In addition, it covers how the…
-
Brand reputationMedia & analyticsMarketing strategyMarketing operationsMarketing strategy
Corporate Sustainability Survey Report
This WFA member survey covers our member's corporate sustainability practices.
-
Marketing procurementMarketing operationsMarketing procurement
Benchmark: Managing slow moving or obsolete (SLOB) products
This WFA member benchmark covers how WFA members handle slow moving or obsolete (SLOB) products.
-
Marketing procurementMarketing operationsMarketing procurement
Survey: Media Planning & Buying Management Tools
A WFA member reached out to us with the aim to understand what Media Planning & Buying Management Tools would be recommended by…
-
Digital media transformationMarketing operations
Benchmark: Naming Agency recommendations
WFA member benchmark on naming agency recommendations.
-
Marketing structureCannes LionsCMO ForumMarketing operations
CMO Forum meeting overview (June 2019)
Overview of the CMO Forum held on June 20th, 2019 in Cannes
-
Agency managementMarketing procurementMarketing strategyMarketing operationsMarketing organisationMarketing procurementMarketing strategy
The hidden gem: How clients benefit from long-term partnerships
Insights on how relationship longevity contributes to quantifiable value for brand advertisers through more effective collaboration…
-
Content marketingMarketing operations
Knowledge Spotlight: How to turn content into revenue
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
-
Marketing strategyMarketing structureMarketing capabilitiesMarketing operationsMarketing strategy
Five common pitfalls of in-housing marketing services
While brands can benefit from in-housing some of the work their agencies are doing at the moment, sometimes it can go horribly…