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Brand purposeBrand reputationGlobal Marketer of the YearMarketing technologyMarketing structureCMO ForumDigital media transformationMarketing capabilitiesMarketing operationsMarketing technology
Cristina Diezhandino named WFA Global Marketer of the Year 2022
Diageo’s Global Chief Marketing Officer, Cristina Diezhandino, has been named WFA Global Marketer of the Year 2022, after…
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Digital policyBrand reputationCreativityMarketing technologyMarketing operationsMarketing technology
Seven partner predictions for 2023
Seven of WFA’s strategic partners reflect on what will define marketing for the year…
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Marketing will have to demonstrate value in 2023 as the global economy slows down, says WFA President and Mastercard Chief Marketing…
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Marketing technologyMarketing technology
WFA Benchmark: Media Ad Servers in a Constantly changing environment
A WFA member wanted to know the most up-to-date Point of View from advertisers when it comes to ad servers in our constantly…
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Marketing effectivenessMarketing technologyMarketing structureMarketing technology
Media Forum Meeting Overview (20th October 2022)
Meeting overview and presentations from WFA’s Media Forum on the 20th October 2022
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Marketing technologyMarketing technology
Ditch the metaverse FOMO
Brands need to think twice before entering ‘the metaverse’. Rob Foster, senior consultant at The Observatory…
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Advertising & policyCross-media measurementMarketing effectivenessMarketing technologyMarketing technology
WFA Benchmark: Web tracking in a cookieless world
A WFA member has recently experienced a substantial decrease in the number of people opting into cookies tracking meaning that their…
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Cross-media measurementMedia & analyticsMarketing technologyMarketing technology
Benchmark: Members’ thoughts on Ebiquity acquiring MediaPath
A WFA member was looking for reviews of GMP365
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Marketing effectivenessMarketing technologyRetail media & ecommerceMarketing capabilitiesMarketing technology
China Forum (July 2022)
Building on the recent WFA study Global eCommerce and Marketing, this Forum turns the spotlight to China and how…
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Marketing technologyRetail media & ecommerceMarketing technology
Media Forum APAC (June 2022) eCommerce in South-East Asia
Building on the recent WFA study Global eCommerce and Marketing, this Forum continues the conversations around eCommerce with a…
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Ad fraudCreativityMarketing technologyGamingDigital media transformationMarketing technology
Media Forum Meeting Overview – Media in the Metaverse (18th May 2022)
Meeting overview and presentations from WFA’s Media Forum on Media in the Metaverse – 18th May…