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  1.    Spotlight: ChatGPT: Your New Marketing Assistant - Strategies for Success and guardrails to follow
    Digital policyMarketing technologyMarketing technology

    Spotlight: ChatGPT: Your New Marketing Assistant - Strategies for Success and guardrails to follow

    A webinar with guest speaker Jamshed Wadia, Vice Chair of Digital, Asia, Edelman, on the strategies and best practices of Generative…

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  2.    Cristina Diezhandino named WFA Global Marketer of the Year 2022
    Brand purposeBrand reputationGlobal Marketer of the YearMarketing technologyMarketing structureCMO ForumDigital media transformationMarketing capabilitiesMarketing operationsMarketing technology

    Cristina Diezhandino named WFA Global Marketer of the Year 2022

    Diageo’s Global Chief Marketing Officer, Cristina Diezhandino, has been named WFA Global Marketer of the Year 2022, after…

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  3.    Seven partner predictions for 2023
    Digital policyBrand reputationCreativityMarketing technologyMarketing operationsMarketing technology

    Seven partner predictions for 2023

    Seven of WFA’s strategic partners reflect on what will define marketing for the year…

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  4.    The testing times continue
    Advertising & policyDigital policyBrand reputationMarketing technologyValue of advertisingMarketing technology

    The testing times continue

    Marketing will have to demonstrate value in 2023 as the global economy slows down, says WFA President and Mastercard Chief Marketing…

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  5.    WFA Benchmark: Media Ad Servers in a Constantly changing environment
    Marketing technologyMarketing technology

    WFA Benchmark: Media Ad Servers in a Constantly changing environment

    A WFA member wanted to know the most up-to-date Point of View from advertisers when it comes to ad servers in our constantly…

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  6.    Media Forum Meeting Overview (20th October 2022)
    Marketing effectivenessMarketing technologyMarketing structureMarketing technology

    Media Forum Meeting Overview (20th October 2022)

    Meeting overview and presentations from WFA’s Media Forum on the 20th October 2022

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  7.    Ditch the metaverse FOMO
    Marketing technologyMarketing technology

    Ditch the metaverse FOMO

    Brands need to think twice before entering ‘the metaverse’. Rob Foster, senior consultant at The Observatory…

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  8.    WFA Benchmark: Web tracking in a cookieless world
    Advertising & policyCross-media measurementMarketing effectivenessMarketing technologyMarketing technology

    WFA Benchmark: Web tracking in a cookieless world

    A WFA member has recently experienced a substantial decrease in the number of people opting into cookies tracking meaning that their…

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  9.    Benchmark: Members’ thoughts on Ebiquity acquiring MediaPath
    Cross-media measurementMedia & analyticsMarketing technologyMarketing technology

    Benchmark: Members’ thoughts on Ebiquity acquiring MediaPath

    A WFA member was looking for reviews of GMP365

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  10.    China Forum (July 2022)
    Marketing effectivenessMarketing technologyRetail media & ecommerceMarketing capabilitiesMarketing technology

    China Forum (July 2022)

    Building on the recent WFA study Global eCommerce and Marketing, this Forum turns the spotlight to China and how…

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  11.    Media Forum APAC (June 2022) eCommerce in South-East Asia
    Marketing technologyRetail media & ecommerceMarketing technology

    Media Forum APAC (June 2022) eCommerce in South-East Asia

    Building on the recent WFA study Global eCommerce and Marketing, this Forum continues the conversations around eCommerce with a…

    Read more about "Media Forum APAC (June 2022) eCommerce in South-East Asia"
  12.    Media Forum Meeting Overview – Media in the Metaverse (18th May 2022)
    Ad fraudCreativityMarketing technologyGamingDigital media transformationMarketing technology

    Media Forum Meeting Overview – Media in the Metaverse (18th May 2022)

    Meeting overview and presentations from WFA’s Media Forum on Media in the Metaverse – 18th May…

    Read more about "Media Forum Meeting Overview – Media in the Metaverse (18th May 2022)"