Posts about Marketing technology

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1. 
   Report
   Digital policyAd techMedia & analyticsData governancePrivacy & techGlobal Marketer WeekMarketing technologyDigital media transformationMarketing technology

   Recommendations to master data & tech (2017)

   The Data & Technology workshops considered how organisations should be approaching their technology and programmatic model…

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2. 
   Event reportsReport
   Marketing technologyDigital media transformationMarketing technology

   Considerations on the road to digital transformation (2017)

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3. 
   Benchmark
   Marketing strategyMarketing technologyDigital media transformationMarketing strategyMarketing technology

   Survey on Digital Transformation

   The aim of this study is to provide insight into the changes businesses are undertaking due to the impact of digital on customer…

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4. 
   Benchmark
   ChannelsMarketing technologyMarketing technologyMedia transformation

   Benchmark on supporting ecommerce with digital marketing

   Short benchmark to determine how advertisers are using digital marketing to support their ecommerce efforts.

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5. 
   Benchmark
   Agencies & partnersAgency evaluationAgency managementMarketing procurementMarketing technologyMarketing organisationMarketing procurementMarketing technology

   Benchmark on working with digital asset management suppliers

   Benchmark on working with digital asset management suppliers and software providers who implement workflow management.

   Read more about "Benchmark on working with digital asset management suppliers"