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  1.    The Value of Advertising (2017)
    Advertising & policyValue of advertising

    The Value of Advertising (2017)

    The Value of Advertising quantifies the economic impact of advertising, both across Europe and in a selection of other developed…

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  2. Advertising & policyValue of advertising

    5 marketing predictions for 2017

    After an intense 2016, the WFA staff share their 5 predictions for what the next 12 months hold for marketers.

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  3.    Survey on Global Ad Server Management

    Survey on Global Ad Server Management

    The aim of this research is to build a picture into how multinational companies are structuring their relationships with ad serving…

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  4.    Data, data everywhere…delivering a transformation in data management
    Media & analytics

    Data, data everywhere…delivering a transformation in data management

    dmexco, one of the world’s largest digital marketing exhibitions, is big to say the least.

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  5.    Content marketing survey results
    Marketing structureCMO ForumContent marketing

    Content marketing survey results

    The purpose of this study is to better understand perceptions and actions in relation to content marketing, notably in relation to…

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  6.    Benchmark on recommended creative agencies and consultancies
    Agency managementMarketing procurementMarketing procurement

    Benchmark on recommended creative agencies and consultancies

    An overview of creative agencies and consultancies in Australia specialising in the fashion and beauty sectors.

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  7.    Benchmark on recommended consultancies for brand architecture development
    Agency managementMarketing procurementMarketing procurement

    Benchmark on recommended consultancies for brand architecture development

    WFA benchmark conducted for a member looking for recommendations on consultancies for brand architecture development.

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  8.    Benchmark on Recommended Agencies for Social Media Audit in China
    Agency managementMarketing procurementMarketing procurement

    Benchmark on Recommended Agencies for Social Media Audit in China

    WFA benchmark conducted for a member looking for recommendations of social media audit agencies in China.

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  9.    Report on global media transformation
    Agency managementMarketing strategyDigital media transformationMarketing strategy

    Report on global media transformation

    Client-side media roles are undergoing considerable change in response to the digitisation of media. How prepared are clients are…

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  10.    Study results on Verification partners & viewability
    Ad fraudMarketing procurementMarketing procurement

    Study results on Verification partners & viewability

    The purpose of this document is to better understand perceptions and actions in relation to verification providers, notably in the…

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  11.    Benchmark on Average video view figures
    Audience measurement

    Benchmark on Average video view figures

    WFA benchmark conducted for a member looking for average video view figures: view through rate, view time, number of views.

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  12.    Compendium of ad fraud knowledge for media investors
    Ad fraudProgrammatic & ad techAdvertising & policyMedia & analyticsCMO Forum

    Compendium of ad fraud knowledge for media investors

     The intention of this compendium is to raise awareness of ad fraud among brand owners and to provide the knowledge and best…

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