Posts about Media Forum

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1. 
   Benchmark
   Programmatic & ad techAgency evaluationAd techMarketing procurementMarketing procurement

   Survey results on calculating programmatic savings

   Survey on how to calculate savings within programmatic media buying, covering contracts, the measurement of programmatic pricing and…

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2. 
   Benchmark
   ChannelsAd tech

   Survey results on Global Search Marketing

   The aim of this research is to build a picture into how multinational companies are investing in search marketing, how they are…

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3. 
   Benchmark
   ChannelsAd tech

   Survey results on global social media marketing: 2016

   WFA survey looking at a number of critical areas relating to social media marketing.

   Read more about "Survey results on global social media marketing: 2016"
4. 
   Benchmark
   Agencies & partnersAgency remuneration

   Survey results on Media Agency Remuneration 2016

   WFA surveyed members on the the subject of media agency remuneration in Q4 2015.

   Read more about "Survey results on Media Agency Remuneration 2016"
5. 
   Benchmark
   Agencies & partnersAgency evaluationAgency remunerationIntegrated marketingAgency managementIntegrated marketing

   Survey results on Marketing in ASEAN

   This document was designed as a means to benchmark thoughts and actions in relation to marketing in ASEAN. It contains consolidated,…

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6. 
   Benchmark
   Marketing structureMarketing capabilities

   Benchmark on digital marketing training methods

   WFA benchmark conducted for a member looking for digital marketing training methods.

   Read more about "Benchmark on digital marketing training methods"
7. 
   Benchmark
   Agencies & partnersAgency evaluationMarketing procurementMarketing procurement

   Benchmark on Decentralised Media Agency Recommendations

   WFA benchmark conducted for a member interested in finding media agencies in several key geographies.

   Read more about "Benchmark on Decentralised Media Agency Recommendations"
8. 
   Report
   ChannelsAgencies & partnersInfluencer marketing

   Building Social Communities

   What are the key forces behind successful social communities, how to systematically nurture them for consumer to consumer advocacy,…

   Read more about "Building Social Communities"
9. 
   BenchmarkReport
   Ad fraudMarketing strategyMarketing strategy

   Survey on Global Ad Fraud

   This WFA survey offers insights into the level of ad fraud exposure global marketers are aware of, the areas where it is seen to be…

   Read more about "Survey on Global Ad Fraud"
10. 
    Benchmark
    Agencies & partnersAgency remunerationAgency managementMarketing procurementMarketing procurement

    Benchmark on Media rebates & agency remuneration China

    A benchmark examining average media rebate levels and agency remuneration levels among clients in China.

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11. 
    Benchmark
    ChannelsProgrammatic & ad techAd tech

    Benchmark on changes to online ad banner format (to HTML5) and the implications for advertisers

    A benchmark reviewing how brands have handled the changes in ad format requirements to HTML5. 

    Read more about "Benchmark on changes to online ad banner format (to HTML5) and the implications for advertisers"
12. 
    Benchmark
    Channels

    Benchmark on the evolution of magazine readership and media buying

    A benchmark to establish how clients use magazines in the digital world, whether the role for print in the media plan is changing,…

    Read more about "Benchmark on the evolution of magazine readership and media buying"