Posts about Media Forum

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  1.    Survey results on calculating programmatic savings
    Programmatic & ad techAgency evaluationAd techMarketing procurementMarketing procurement

    Survey results on calculating programmatic savings

    Survey on how to calculate savings within programmatic media buying, covering contracts, the measurement of programmatic pricing and…

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  2.    Survey results on Global Search Marketing
    ChannelsAd tech

    Survey results on Global Search Marketing

    The aim of this research is to build a picture into how multinational companies are investing in search marketing, how they are…

    Read more about "Survey results on Global Search Marketing"
  3.    Survey results on global social media marketing: 2016
    ChannelsAd tech

    Survey results on global social media marketing: 2016

    WFA survey looking at a number of critical areas relating to social media marketing.

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  4.    Survey results on Media Agency Remuneration 2016
    Agencies & partnersAgency remuneration

    Survey results on Media Agency Remuneration 2016

    WFA surveyed members on the the subject of media agency remuneration in Q4 2015.

    Read more about "Survey results on Media Agency Remuneration 2016"
  5.    Survey results on Marketing in ASEAN
    Agencies & partnersAgency evaluationAgency remunerationIntegrated marketingAgency managementIntegrated marketing

    Survey results on Marketing in ASEAN

    This document was designed as a means to benchmark thoughts and actions in relation to marketing in ASEAN. It contains consolidated,…

    Read more about "Survey results on Marketing in ASEAN"
  6.    Benchmark on digital marketing training methods
    Marketing structureMarketing capabilities

    Benchmark on digital marketing training methods

    WFA benchmark conducted for a member looking for digital marketing training methods.

    Read more about "Benchmark on digital marketing training methods"
  7.    Benchmark on Decentralised Media Agency Recommendations
    Agencies & partnersAgency evaluationMarketing procurementMarketing procurement

    Benchmark on Decentralised Media Agency Recommendations

    WFA benchmark conducted for a member interested in finding media agencies in several key geographies.

    Read more about "Benchmark on Decentralised Media Agency Recommendations"
  8.    Building Social Communities
    ChannelsAgencies & partnersInfluencer marketing

    Building Social Communities

    What are the key forces behind successful social communities, how to systematically nurture them for consumer to consumer advocacy,…

    Read more about "Building Social Communities"
  9.    Survey on Global Ad Fraud
    Ad fraudMarketing strategyMarketing strategy

    Survey on Global Ad Fraud

    This WFA survey offers insights into the level of ad fraud exposure global marketers are aware of, the areas where it is seen to be…

    Read more about "Survey on Global Ad Fraud"
  10.    Benchmark on Media rebates & agency remuneration China
    Agencies & partnersAgency remunerationAgency managementMarketing procurementMarketing procurement

    Benchmark on Media rebates & agency remuneration China

    A benchmark examining average media rebate levels and agency remuneration levels among clients in China.

    Read more about "Benchmark on Media rebates & agency remuneration China"
  11.    Benchmark on changes to online ad banner format (to HTML5) and the implications for advertisers
    ChannelsProgrammatic & ad techAd tech

    Benchmark on changes to online ad banner format (to HTML5) and the implications for advertisers

    A benchmark reviewing how brands have handled the changes in ad format requirements to HTML5. 

    Read more about "Benchmark on changes to online ad banner format (to HTML5) and the implications for advertisers"
  12.    Benchmark on the evolution of magazine readership and media buying
    Channels

    Benchmark on the evolution of magazine readership and media buying

    A benchmark to establish how clients use magazines in the digital world, whether the role for print in the media plan is changing,…

    Read more about "Benchmark on the evolution of magazine readership and media buying"