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Global Marketer of the YearWFA names shortlist for Global Marketer of the Year 2020
Read more about "WFA names shortlist for Global Marketer of the Year 2020"Voting starts on December 3 at www.globalmarketeroftheyear.com. Winner to be announced in January 2021 in partnership…
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Marketing capabilitiesWFA launches Asian Marketing Leaders Program to create the next wave of regional CMOs
Read more about "WFA launches Asian Marketing Leaders Program to create the next wave of regional CMOs"Focus will be on developing empathetic, entrepreneurial and ethical skillsets and imparting a keen understanding of Asian markets…
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Marketing operationsSigns of recovery as global advertisers show guarded optimism, WFA Crisis Response Tracker
Read more about "Signs of recovery as global advertisers show guarded optimism, WFA Crisis Response Tracker"More than half of major multinationals say they are no longer deferring campaigns
Investment still down on plans across…
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Brand reputationGlobal Marketer of the YearCMO ForumWFA launches Global Marketer of the Year 2020
Read more about "WFA launches Global Marketer of the Year 2020"Partners with The Drum to celebrate the work that global and regional marketers have done to strenghten brands and businesses…
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Advertising & policyWFA and platforms make major progress to address harmful content
Read more about "WFA and platforms make major progress to address harmful content"Please note that GARM was discontinued on August 8 2024. See more here.
Global Alliance for Responsible Media (GARM)…
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Audience measurementCross-media measurementGlobal advertisers unveil a collaborative new approach to cross-media measurement
Read more about "Global advertisers unveil a collaborative new approach to cross-media measurement"UK and US to lead implementation following international peer review
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In-housingCMO ForumCreative in-housing hits 57% among multinationals, WFA report
Read more about "Creative in-housing hits 57% among multinationals, WFA report"Seventy-four percent of in-house agencies have been established in the last five years as digital opportunities drive growth
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Programmatic & ad techAd techMarketing technologyMarketing technologyProgrammatic trading accounts for more than two fifths of global digital media investment by major multinationals
Read more about "Programmatic trading accounts for more than two fifths of global digital media investment by major multinationals"In-house and hybrid trading models now used by 84% of respondents
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Marketing procurementMarketing procurementWFA launches ultimate guide to value-based Marketing Procurement
Read more about "WFA launches ultimate guide to value-based Marketing Procurement"Global Sourcing Board identifies real-world strategies that drive shift from savings to value
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CMO ForumWFA makes new appointments to APAC Leadership team
Read more about "WFA makes new appointments to APAC Leadership team"Senior Coca-Cola and GSK executives to take key roles for region
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Marketing operationsMajor multinationals keep global ad budgets in lockdown, WFA Covid-19 Response Tracker
Read more about "Major multinationals keep global ad budgets in lockdown, WFA Covid-19 Response Tracker"Some optimism as more than a quarter feel positive about the business environment for the next six months
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Brands missing opportunities to become better clients
Read more about "Brands missing opportunities to become better clients"Agencies say wrong KPIs and cost-focused evaluations are limiting opportunities for improvement