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Advertising & policyBrand reputationFour major multinationals and 22 national advertiser associations rally behind WFA’s Planet Pledge
Read more about "Four major multinationals and 22 national advertiser associations rally behind WFA’s Planet Pledge"Drinks companies Asahi Europe & International, Carlsberg Group and Pernod Ricard as well…
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Capability gaps creating significant challenges for large advertisers, WFA research
Read more about "Capability gaps creating significant challenges for large advertisers, WFA research"eCommerce, measurement, transparency, in-housing and ESG are all areas where current performance and capability fails to match…
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Agencies & partnersAgency rostersAgency managementMarketing capabilitiesWFA creates three new groups to address key marketer priorities
New Forums will allow for peer-to-peer learning around key areas of concern
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Inclusive marketingMarketing industry launches first-ever global diversity and inclusion census
Read more about "Marketing industry launches first-ever global diversity and inclusion census"Census represents biggest ever global cross-industry collaboration between WFA, agencies associations Voxcomm and EACA, Campaign,…
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Inclusive marketingWFA launches global industry census in partnership with Campaign, Kantar and agencies associations EACA and VoxComm
Read more about "WFA launches global industry census in partnership with Campaign, Kantar and agencies associations EACA and VoxComm"National advertiser and agency associations in 27 markets will promote research and…
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President's AwardsWFA President’s Awards recognise exceptional industry initiatives around the world
Read more about "WFA President’s Awards recognise exceptional industry initiatives around the world"Industry Associations from France, Japan, Norway, Turkey, the UK and the USA recognised for outstanding marketing…
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Global Marketer WeekWFA Global Marketer Week 2022 goes to Athens
Read more about "WFA Global Marketer Week 2022 goes to Athens"Hopes for a return to in-person event with the pandemic under control
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Brand purposeGlobal Marketer WeekSustainabilityMarketing operationsWFA launches Planet Pledge for Marketers
Read more about "WFA launches Planet Pledge for Marketers"WFA launches framework to help marketers lead on climate change challenge
New research suggests marketers lag corporate…
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Advertising & policyGlobal Marketer Week
GARM launches its first-ever measurement report for digital brand safety
Read more about "GARM launches its first-ever measurement report for digital brand safety"Please note that GARM was discontinued on August 8 2024. See more here.
First-ever report creates unprecedented…
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Global Marketer WeekWFA names new global leadership team
Read more about "WFA names new global leadership team"Unilever’s Conny Braams joins as Deputy President from December 1, Mastercard’s Rajamannar continues as President for…
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Inclusive marketingWFA launches guide to diversity and representation through the creative funnel
Read more about "WFA launches guide to diversity and representation through the creative funnel"Comprehensive framework details potential issues at every stage of the creative process
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Digital media transformationC-Suite support, freedom and training critical to marketing transformation, WFA research
Read more about "C-Suite support, freedom and training critical to marketing transformation, WFA research"Legacy operating models can inhibit successful change in early stages
22% of major multinationals have a well-advanced…