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Advertising & policyBrand reputation
Four major multinationals and 22 national advertiser associations rally behind WFA’s Planet Pledge
Drinks companies Asahi Europe & International, Carlsberg Group and Pernod Ricard as well…
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Capability gaps creating significant challenges for large advertisers, WFA research
eCommerce, measurement, transparency, in-housing and ESG are all areas where current performance and capability fails to match…
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Agencies & partnersAgency rostersAgency managementMarketing capabilities
WFA creates three new groups to address key marketer priorities
New Forums will allow for peer-to-peer learning around key areas of concern
Read more about "WFA creates three new groups to address key marketer priorities"
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Inclusive marketing
Marketing industry launches first-ever global diversity and inclusion census
Census represents biggest ever global cross-industry collaboration between WFA, agencies associations Voxcomm and EACA, Campaign,…
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Inclusive marketing
WFA launches global industry census in partnership with Campaign, Kantar and agencies associations EACA and VoxComm
National advertiser and agency associations in 27 markets will promote research and…
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President's Awards
WFA President’s Awards recognise exceptional industry initiatives around the world
Industry Associations from France, Japan, Norway, Turkey, the UK and the USA recognised for outstanding marketing…
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Global Marketer Week
WFA Global Marketer Week 2022 goes to Athens
Hopes for a return to in-person event with the pandemic under control
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Brand purposeGlobal Marketer WeekSustainabilityMarketing operations
WFA launches Planet Pledge for Marketers
WFA launches framework to help marketers lead on climate change challenge
New research suggests marketers lag corporate…
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Advertising & policyGlobal Marketer Week
GARM launches its first-ever measurement report for digital brand safety
Please note that GARM was discontinued on August 8 2024. See more here.
First-ever report creates unprecedented…
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Global Marketer Week
WFA names new global leadership team
Unilever’s Conny Braams joins as Deputy President from December 1, Mastercard’s Rajamannar continues as President for…
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Inclusive marketing
WFA launches guide to diversity and representation through the creative funnel
Comprehensive framework details potential issues at every stage of the creative process
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Digital media transformation
C-Suite support, freedom and training critical to marketing transformation, WFA research
Legacy operating models can inhibit successful change in early stages
22% of major multinationals have a well-advanced…