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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Media Forum Meeting Overview (February 2021)
    VideoEvent reports
    Marketing technologyMarketing technology

    Media Forum Meeting Overview (February 2021)

    WFA

    Overview of the Media Forum held on 18 February, 2021.

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  2. DGX meeting overview (March 2021)
    Event reports
    Advertising & policyDigital policyPrivacy & tech

    DGX meeting overview (March 2021)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 11 March 2021.

    Read more about "DGX meeting overview (March 2021)"
  3. ePrivacy task force meeting overview (March 2021)
    Event reports
    Advertising & policyDigital policyGDPR

    ePrivacy task force meeting overview (March 2021)

    WFA

    Meeting materials for WFA members from the PAG ePrivacy task force meeting on 4 March 2021

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  4. CMO Forum meeting overview (March 2021)
    Event reports
    Agency managementMarketing structureSustainabilityCMO Forum

    CMO Forum meeting overview (March 2021)

    WFA

    Overview of the CMO Forum held remotely on March 9, 2021.

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  5. PAG Meeting Overview (February 2021)
    Event reports
    Advertising & policyDigital policy

    PAG Meeting Overview (February 2021)

    WFA

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 23 February 2021.

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  6. Sourcing Forum meeting overview (February 2021)
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum meeting overview (February 2021)

    WFA

    Overview of the Sourcing Forum held remotely on February 17, 2021.

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  7. RAC Programme Meeting Overview (February 2021)
    Event reports
    Advertising & policy

    RAC Programme Meeting Overview (February 2021)

    WFA

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 10 February 2021.

    Read more about "RAC Programme Meeting Overview (February 2021)"
  8. Spotlight: Shortcutting your marketing transformation
    VideoEvent reports
    Marketing structureMarketing capabilitiesMarketing operationsMarketing organisation

    Spotlight: Shortcutting your marketing transformation

    WFA

    COVID has accelerated the need to transform legacy marketing structures and processes for the digital economy.

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  9. Q&A Session: EU Collective Redress – what impact on advertisers?
    Event reports
    Advertising & policy

    Q&A Session: EU Collective Redress – what impact on advertisers?

    WFA

    A Q&A session with the European Commission Directorate General Justice and Consumers

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  10. DSA Task Force Meeting Overview (January 2021)
    Event reports
    Advertising & policyDigital policy

    DSA Task Force Meeting Overview (January 2021)

    WFA

    The WFA DSA Task Force met on 12 January 2021 to discuss the Digital Services Act and Digital Markets Act.

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  11. DGX meeting with Google, 15 December 2020
    Event reports
    Advertising & policyDigital policyPrivacy & techGDPR

    DGX meeting with Google, 15 December 2020

    WFA

    In this session, WFA members discussed GDPR compliance and data protection responsibilities with Google.

    Read more about "DGX meeting with Google, 15 December 2020"
  12. Sourcing Forum meeting overview (December 2020)
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum meeting overview (December 2020)

    WFA

    Overview of the Sourcing Forum held remotely on December 2, 2020

    Read more about "Sourcing Forum meeting overview (December 2020)"
  13. DGX meeting overview (December 2020)
    Event reports
    Advertising & policyDigital policyPrivacy & tech

    DGX meeting overview (December 2020)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 1 December, 2020

    Read more about "DGX meeting overview (December 2020)"
  14. DGX meeting with Facebook, 16 November 2020
    Event reports
    Advertising & policyDigital policyPrivacy & techGDPR

    DGX meeting with Facebook, 16 November 2020

    WFA

    In this session, WFA members discussed GDPR compliance with Facebook.

    Read more about "DGX meeting with Facebook, 16 November 2020"
  15. Media Forum Meeting Overview (November & December 2020)
    Event reports
    Marketing technologyMarketing technology

    Media Forum Meeting Overview (November & December 2020)

    WFA

    Overview of the Media Forum held on 19 November and 3 December 2020

    Read more about "Media Forum Meeting Overview (November & December 2020)"
  16. Sourcing Forum meeting overview (November 2020)
    Event reports
    Agency managementMarketing procurementMarketing procurement

    Sourcing Forum meeting overview (November 2020)

    WFA

    Overview of the Sourcing Forum held remotely on November 18, 2020.

    Read more about "Sourcing Forum meeting overview (November 2020)"
  17. RAC Programme Meeting Overview (November 2020)
    Event reports
    Advertising & policyDigital policy

    RAC Programme Meeting Overview (November 2020)

    WFA

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 18 November 2020.

    Read more about "RAC Programme Meeting Overview (November 2020)"
  18. PAG Meeting Overview (November 2020, Brussels)
    Event reports
    Advertising & policyDigital policy

    PAG Meeting Overview (November 2020, Brussels)

    WFA

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 17 November 2020.

    Read more about "PAG Meeting Overview (November 2020, Brussels)"
  19. DGX meeting overview: Competition and digital advertising (October 2020)
    Event reports
    Advertising & policyDigital policyPrivacy & tech

    DGX meeting overview: Competition and digital advertising (October 2020)

    WFA

    Overview of the special Digital Governance Exchange (DGX) session on competition and digital advertising held remotely on 30 October, 2020.

    Read more about "DGX meeting overview: Competition and digital advertising (October 2020)"
  20. DGX meeting overview (October 2020)
    Event reports
    Advertising & policyDigital policyPrivacy & tech

    DGX meeting overview (October 2020)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 21 October, 2020

    Read more about "DGX meeting overview (October 2020)"
  21. Sourcing Forum meeting overview (October 2020)
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum meeting overview (October 2020)

    WFA

    Overview of the Sourcing Forum held remotely on October 15, 2020.

    Read more about "Sourcing Forum meeting overview (October 2020)"