In this webinar, WFA will give an overview of GDPR and take a look at how WFA members across the world are preparing, based on results from a new WFA member survey.

Presentations from WFA’s Digital Governance Exchange (DGX) meeting on April 26, 2018 in London.

But half of marketers are not regarded as fully aware of the implications for future campaigns

This whole episode is going to precipitate more consumer calls for data transparency.

The Coalition for Better Ads can help do that, says Erard Gilles, WFA Public Affairs Manager

Overview of the Digital Governance Exchange (DGX) meeting held on 8 February 2018 in London.

When it comes to the EU’s new General Data Protection Regulation, 7 out of 10 marketers are in the dark. Maybe you’re one of them. Since the regulation came into force in 2018, anyone marketing to people within the EU needs to be fully GDPR compliant. This means making major changes to how you capture and process consumer data and how your consumers interact with your brand online through your website or your app.

Ignore GDPR and you run the risk of heavy fines and damage to your reputation. But you don’t need to face this alone. At WFA we’re working hard to give members the advice they need. 

Meeting materials for WFA members.

WFA member benchmark. For additional details, please log in.