Posts about Laura Forcetti

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Sourcing Forum meeting overview (September 2020)
    Event reports
    Marketing procurementSustainabilityMarketing procurement

    Sourcing Forum meeting overview (September 2020)

    WFA

    Overview of the Sourcing Forum held remotely on September 4, 2020.

    Read more about "Sourcing Forum meeting overview (September 2020)"
  2. Sourcing Forum meeting overview (July 2020)
    Event reports
    Marketing procurementInclusive marketingMarketing procurement

    Sourcing Forum meeting overview (July 2020)

    WFA

    Overview of the Sourcing Forum held remotely on July 2nd, 2020.

    Read more about "Sourcing Forum meeting overview (July 2020)"
  3. Project Spring
    Report
    Marketing procurementMarketing procurement

    Project Spring

    WFA

    A first of its kind guide by WFA on transforming the actions and perception of marketing procurement.

    Read more about "Project Spring"
  4. WFA launches ultimate guide to value-based Marketing Procurement
    Press releases
    Marketing procurementMarketing procurement

    WFA launches ultimate guide to value-based Marketing Procurement

    WFA

    Global Sourcing Board identifies real-world strategies that drive shift from savings to value

    Read more about "WFA launches ultimate guide to value-based Marketing Procurement"
  5. Benchmark: e-invoicing solutions
    Benchmark
    Marketing procurementMarketing technologyMarketing procurementMarketing technology

    Benchmark: e-invoicing solutions

    WFA

    This member benchmark examines the usage of e-invoicing solutions.

    Read more about "Benchmark: e-invoicing solutions"
  6. Webinar: An introduction to the offshore market for creative production
    Video
    CreativityMarketing procurementMarketing procurement

    Webinar: An introduction to the offshore market for creative production

    WFA

    This webinar offers up-to-date insights on what to prioritise and consider when deciding on your offshore strategy for creative production.

    Read more about "Webinar: An introduction to the offshore market for creative production"
  7. Brands missing opportunities to become better clients
    Press releases

    Brands missing opportunities to become better clients

    WFA

    Agencies say wrong KPIs and cost-focused evaluations are limiting opportunities for improvement

    Read more about "Brands missing opportunities to become better clients"
  8. Sourcing Forum meeting overview (June 2020)
    Event reports
    Marketing procurementMarketing structureMarketing procurement

    Sourcing Forum meeting overview (June 2020)

    WFA

    Overview of the Sourcing Forum held remotely on June 12th, 2020.

    Read more about "Sourcing Forum meeting overview (June 2020)"
  9. Benchmark: Rights management for actors and music
    Benchmark
    Marketing procurementMarketing structureMarketing procurement

    Benchmark: Rights management for actors and music

    WFA

    This WFA member benchmark covers the topic of rights/buyouts of actors and music composers and how to best manage this.

    Read more about "Benchmark: Rights management for actors and music"
  10. Getting peak performance from evaluation
    Expert opinion

    Getting peak performance from evaluation

    Laura Forcetti

    Brands need to get the very best out of their agency partners and the right evaluation process is proven to add value. Laura Forcetti, WFA Global Lead, Marketing Sourcing, explains.

    Read more about "Getting peak performance from evaluation"
  11. Webinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis
    Video
    Agency managementMarketing procurementRetail media & ecommerceMarketing procurement

    Webinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis

    WFA

    In this interactive panel and clinic, experts discuss the expected Covid-19 impact on global agency remuneration models, and how you can reasonably respond as a brand.

    Read more about "Webinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis"
  12. Webinar: Client-agency performance evaluations: the agency view
    Video
    Marketing procurementMarketing procurement

    Webinar: Client-agency performance evaluations: the agency view

    WFA, Decideware

    One of the most valuable tools an advertiser has to elevate their client-agency relationship and performance is a formal agency evaluation program.

    Read more about "Webinar: Client-agency performance evaluations: the agency view"
  13. Client-agency performance evaluations: the agency view
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Client-agency performance evaluations: the agency view

    WFA, Decideware

    This survey examined client-agency performance evaluation programs from the perspective of the agency side.

    Read more about "Client-agency performance evaluations: the agency view"
  14. Webinar: How transcreation can give a local edge to global messages
    Video
    Marketing procurementMarketing structureMarketing procurement

    Webinar: How transcreation can give a local edge to global messages

    WFA

    How to optimise content production globally while remaining relevant and effective locally.

    Read more about "Webinar: How transcreation can give a local edge to global messages"
  15. Benchmark: Calculation methods for social media savings
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Calculation methods for social media savings

    WFA

    This member benchmark examines calculation methods for social media savings.

    Read more about "Benchmark: Calculation methods for social media savings"
  16. Sourcing Forum meeting overview (May 2020)
    Event reports
    Agency managementMarketing procurementMarketing structureMarketing procurement

    Sourcing Forum meeting overview (May 2020)

    WFA

    Overview of the Sourcing Forum held remotely on May 7th, 2020.

    Read more about "Sourcing Forum meeting overview (May 2020)"
  17. Survey: Maintaining good agency relationships during & after Covid-19 (China specific)
    Benchmark
    Trends & forecastsAgency managementMarketing procurementMarketing structureMarketing procurement

    Survey: Maintaining good agency relationships during & after Covid-19 (China specific)

    WFA

    This survey of WFA members covers how brands were managing their agency relationships in China during and after the Covid-19 epidemic.

    Read more about "Survey: Maintaining good agency relationships during & after Covid-19 (China specific)"
  18. Webinar: Better sponsorship outcomes through better category management
    Video
    Marketing procurementMarketing strategyMarketing procurementMarketing strategy

    Webinar: Better sponsorship outcomes through better category management

    WFA

    This webinar examines processes and tools for better sponsorship investment management.

    Read more about "Webinar: Better sponsorship outcomes through better category management"
  19. Webinar+: Crisis clinic – Managing your global content production in the Covid epidemic
    Video
    Marketing procurementMarketing procurement

    Webinar+: Crisis clinic – Managing your global content production in the Covid epidemic

    WFA

    This webinar focusses on how experts are expecting the global content production ecosystem to evolve and how brands can respond.

    Read more about "Webinar+: Crisis clinic – Managing your global content production in the Covid epidemic"
  20. Maintaining an appropriate level of governance with agencies
    Guides & templates
    Marketing procurementMarketing procurement

    Maintaining an appropriate level of governance with agencies

    WFA, Financial Progression

    Financial Progression has released a bulletin for WFA members to assist them in deciding how best to undertake their contract compliance audit programme in 2020

    Read more about "Maintaining an appropriate level of governance with agencies"
  21. Value at the time of the virus
    Expert opinion
    Agency management

    Value at the time of the virus

    Laura Forcetti

    Marketing procurement can help brands and their agencies in this rapidly-changing environment. Laura Forcetti, WFA’s Global Sourcing Lead, explains how.

    Read more about "Value at the time of the virus"