Posts about Marketing procurement

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Webinar: Rights Management & Asset Optimisation
    Video
    Marketing procurementMarketing procurement

    Webinar: Rights Management & Asset Optimisation

    WFA, APR

    In this webinar, Advertising Production Resources (APR) will discuss rights associated with specific elements of production along with best practice advise for planning asset re-use and creating a Rights Management Strategy that will save time and minimise risk.

    Read more about "Webinar: Rights Management & Asset Optimisation"
  2. Benchmark on global e-commerce sourcing strategies
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark on global e-commerce sourcing strategies

    WFA

     WFA member benchmark on global e-commerce sourcing strategies.

    Read more about "Benchmark on global e-commerce sourcing strategies"
  3. Survey on Global Agency Relations Management: roles & responsibilities
    Benchmark
    Agency managementIn-housingMarketing procurementMarketing procurement

    Survey on Global Agency Relations Management: roles & responsibilities

    WFA, ASM & Partners

     WFA member survey. For more details, please log in.

    Read more about "Survey on Global Agency Relations Management: roles & responsibilities"
  4. Benchmark: Media SLAs & transparency
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Media SLAs & transparency

    WFA

    This WFA member benchmark covers how brands are dealing with issues in relation to SLAs (Service Level Agreements) that media agencies have with 3rd parties, including media vendors.

    Read more about "Benchmark: Media SLAs & transparency"
  5. Sourcing Forum meeting overview (June 2019)
    Event reports
    Agency managementMarketing procurementMarketing structureMarketing procurement

    Sourcing Forum meeting overview (June 2019)

    WFA

    Overview of the Sourcing Forum held on June 26th, 2019 in New York.

    Read more about "Sourcing Forum meeting overview (June 2019)"
  6. The hidden gem: How clients benefit from long-term partnerships
    Report
    Agency managementMarketing procurementMarketing strategyMarketing operationsMarketing organisationMarketing procurementMarketing strategy

    The hidden gem: How clients benefit from long-term partnerships

    Agency Mania Solutions

    Insights on how relationship longevity contributes to quantifiable value for brand advertisers through more effective collaboration and institutional knowledge.

    Please log in to access this content.

    Read more about "The hidden gem: How clients benefit from long-term partnerships"
  7. Redefining the marketing procurement value proposition
    Expert opinionVideoEvent reports
    Marketing procurementMarketing procurement

    Redefining the marketing procurement value proposition

    Laura Forcetti

    ProcureCon Marketing London was another great opportunity to gather industry feedback on WFA’s goal of redesigning marketing procurement and making it a true strategic business partner.

    Read more about "Redefining the marketing procurement value proposition"
  8. Sourcing Forum meeting overview (May 2019)
    Event reports
    Marketing procurementDigital media transformationMarketing procurement

    Sourcing Forum meeting overview (May 2019)

    WFA

    Overview of the Sourcing Forum held on May 15th, 2019 in Nyon.

    Read more about "Sourcing Forum meeting overview (May 2019)"
  9. Creative crowdsourcing platforms: top tips to contracting for procurement
    Briefings & position papers
    Agency managementMarketing procurementMarketing procurement

    Creative crowdsourcing platforms: top tips to contracting for procurement

    WFA, The Liberty Guild

    This discussion document has been prepared with inputs from WFA, procurement professionals, media law firm Sheridans and creative development platform The Liberty Guild.

    Read more about "Creative crowdsourcing platforms: top tips to contracting for procurement"
  10. Benchmark: Category management - Stock images
    Benchmark
    Marketing procurementMarketing technologyMarketing procurementMarketing technology

    Benchmark: Category management - Stock images

    WFA

    This WFA member benchmark covers how brands are sourcing, obtaining transparency and what tools they are using to manage stock images.

    Read more about "Benchmark: Category management - Stock images"
  11. Benchmark: Supply Chain Finance (SCF) solutions
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Supply Chain Finance (SCF) solutions

    WFA

    This WFA member benchmark covers if advertisers offer Supply Chain Finance (SCF) solutions to their marketing vendors and, if they do, what form these take.

    Read more about "Benchmark: Supply Chain Finance (SCF) solutions"
  12. WFA launches Global Sourcing Board
    Press releases
    Marketing procurementMarketing procurement

    WFA launches Global Sourcing Board

    WFA

    Goal is to revolutionalise the practice and perception of marketing procurement

    Read more about "WFA launches Global Sourcing Board"
  13. Building a future-proof marketing procurement strategy
    BenchmarkReport
    Agency managementMarketing procurementMarketing strategyMarketing structureMarketing capabilitiesMarketing organisationMarketing procurementMarketing strategy

    Building a future-proof marketing procurement strategy

    WBR

    In 2019, with the help of WFA WBR Insights surveyed 100 heads of marketing procurement from major brands across Europe to find out how leading companies have been procuring effective tools for a modern marketing strategy, and what challenges they're facing to implement them.

    Read more about "Building a future-proof marketing procurement strategy"
  14. Benchmark: 3rd-party consultant to manage the Client-Agency relationship
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark: 3rd-party consultant to manage the Client-Agency relationship

    WFA

     WFA member bechmark. For additional details, please log in.

    Read more about "Benchmark: 3rd-party consultant to manage the Client-Agency relationship"
  15. Sourcing Forum meeting overview (April 2019)
    Event reports
    Marketing procurementMarketing operationsMarketing procurement

    Sourcing Forum meeting overview (April 2019)

    WFA

    Overview of the Sourcing Forum held on April 24th, 2019 in Shanghai.

    Read more about "Sourcing Forum meeting overview (April 2019)"
  16. Global Content Production Ecosystem 2018
    Benchmark
    Agency managementMarketing procurementContent marketingMarketing procurement

    Global Content Production Ecosystem 2018

    WFA, APR

    WFA member bechmark. For additional details, please log in.

    Read more about "Global Content Production Ecosystem 2018"
  17. Partnering with Finance
    Expert opinion
    Global Marketer WeekMarketing procurementMarketing procurement

    Partnering with Finance

    Laura Forcetti

    A great relationship with finance is key to building marketing procurement’s profile across an organisation. WFA Global Marketer Week in Lisbon heard some top tips for making it happen.

    Read more about "Partnering with Finance"
  18. Sourcing Forum meeting overview (March 2019)
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum meeting overview (March 2019)

    WFA

    Overview of the Sourcing Forum held on March 27th, 2019 in Lisbon.

    Read more about "Sourcing Forum meeting overview (March 2019)"
  19. Benchmark: Category management pass-through or 3rd party costs
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Category management pass-through or 3rd party costs

    WFA

     WFA member bechmark. For additional details, please log in.

    Read more about "Benchmark: Category management pass-through or 3rd party costs"
  20. Benchmark on global sponsorship investments
    Benchmark
    Marketing procurementMarketing structureMarketing operationsMarketing procurement

    Benchmark on global sponsorship investments

    WFA

     WFA member bechmark. For additional details, please log in.

    Read more about "Benchmark on global sponsorship investments"
  21. Benchmark on sourcing post-production
    Benchmark
    Marketing procurementMarketing structureMarketing procurement

    Benchmark on sourcing post-production

    WFA

     WFA member bechmark. For additional details, please log in.

    Read more about "Benchmark on sourcing post-production"