Posts about Sourcing Forum

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Benchmark: Measuring your agency creative effectiveness
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Measuring your agency creative effectiveness

    WFA

    This WFA member benchmark covers best practices for evaluating agency creative effectiveness.

    Read more about "Benchmark: Measuring your agency creative effectiveness"
  2. Benchmark: Digital asset retention policies
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Digital asset retention policies

    WFA

    This WFA member benchmark covers how long brands are keeping digital assets before deleting them i.e. their retention policies for digital assets.

    Read more about "Benchmark: Digital asset retention policies"
  3. Sourcing Forum meeting overview (December 2019)
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum meeting overview (December 2019)

    WFA

    Overview of the Sourcing Forum held on December 4th, 2019 in New York.

    Read more about "Sourcing Forum meeting overview (December 2019)"
  4. Benchmark: Buying Channels
    Benchmark
    Marketing procurementMarketing technologyMarketing procurementMarketing technology

    Benchmark: Buying Channels

    WFA

    This WFA member benchmark covers buying channels / procure-to-pay systems that WFA members use and how they implement related processes.

    Read more about "Benchmark: Buying Channels"
  5. Benchmark: OTT Media Buying Practices (APAC)
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: OTT Media Buying Practices (APAC)

    WFA

    This WFA member benchmark of various OTT Media buying practises by WFA members.

    Read more about "Benchmark: OTT Media Buying Practices (APAC)"
  6. Benchmark: Digital Marketing workload and responsibility structuring
    Benchmark
    Marketing procurementMarketing structureMarketing organisationMarketing procurement

    Benchmark: Digital Marketing workload and responsibility structuring

    WFA

    This WFA member benchmark covers how brands are structuring workload and responsibility regarding digital marketing within their procurement team.

    Read more about "Benchmark: Digital Marketing workload and responsibility structuring"
  7. Benchmark: Fixed fees for creative assets
    Benchmark
    Marketing procurementCMO ForumMarketing procurement

    Benchmark: Fixed fees for creative assets

    WFA

    This WFA member benchmark covers how brands are dealing with fixed rates for the development of creative assets (not production), in times when personalized content at scare requires a greater amount of creative content.

    Read more about "Benchmark: Fixed fees for creative assets"
  8. How a good scope of work program can benefit an organisation
    Guides & templatesReport
    Agency managementMarketing strategyMarketing strategy

    How a good scope of work program can benefit an organisation

    WFA, Decideware

    Our strategic partners at Decideware have created a guide on the values, creation and implementation of a high quality scope of work program. 

    Read more about "How a good scope of work program can benefit an organisation"
  9. Benchmark: Managing slow moving or obsolete (SLOB) products
    Benchmark
    Marketing procurementMarketing operationsMarketing procurement

    Benchmark: Managing slow moving or obsolete (SLOB) products

    WFA

    This WFA member benchmark covers how WFA members handle slow moving or obsolete (SLOB) products.

    Read more about "Benchmark: Managing slow moving or obsolete (SLOB) products"
  10. Benchmark: Shopper Agency recommendations in Western Europe
    Benchmark
    Marketing procurementMarketing strategyMarketing structureMarketing procurementMarketing strategy

    Benchmark: Shopper Agency recommendations in Western Europe

    WFA

    This WFA member benchmark covers recommendations for shopper agencies in Western Europe.

    Read more about "Benchmark: Shopper Agency recommendations in Western Europe"
  11. Benchmark: Procurement systems for marketing
    Benchmark
    Marketing procurementMarketing organisationMarketing procurement

    Benchmark: Procurement systems for marketing

    WFA

    This WFA member benchmark covers the usage of buying channels / procure-to-pay systems that WFA members employ and whether they would recommend them.

    Read more about "Benchmark: Procurement systems for marketing"
  12. Survey: Media Planning & Buying Management Tools
    Benchmark
    Marketing procurementMarketing operationsMarketing procurement

    Survey: Media Planning & Buying Management Tools

    WFA

    A WFA member reached out to us with the aim to understand what Media Planning & Buying Management Tools would be recommended by our network. This benchmark report includes the consolidated feedback from 19 respondents.

    Read more about "Survey: Media Planning & Buying Management Tools"
  13. Benchmark: Category Management of Market Research & Insights
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Category Management of Market Research & Insights

    WFA

     WFA member bechmark on category management of market research & insights. For additional details, please log in.

    Read more about "Benchmark: Category Management of Market Research & Insights"
  14. Sourcing Forum meeting overview (November 2019)
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum meeting overview (November 2019)

    WFA

    Overview of the Sourcing Forum held on November 7th, 2019 in Singapore.

    Read more about "Sourcing Forum meeting overview (November 2019)"
  15. Sourcing Forum meeting overview (October 2019)
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum meeting overview (October 2019)

    WFA

    Overview of the Sourcing Forum held on 8 October, 2019 in Amsterdam.

    Read more about "Sourcing Forum meeting overview (October 2019)"
  16. Webinar: Digital Asset Management
    Video
    Trends & forecastsMarketing procurementMarketing technologyMarketing capabilitiesMarketing organisationMarketing procurementMarketing technology

    Webinar: Digital Asset Management

    WFA

    The Marketing Technology landscape continues to grow at lightning speed and shows no sign of slowing. Fuelled by an expectation economy, “always on” campaigns and an increasingly complex network of marketing channels, there are now close to 7000 technology vendors pushing disruptive innovation. Few companies really understand the modern marketing landscape and finding a good explanation of how it all fits together is a real challenge.

    Read more about "Webinar: Digital Asset Management"
  17. Achieving greater financial transparency with your agencies
    BenchmarkReport
    Agency managementMarketing procurementMarketing procurement

    Achieving greater financial transparency with your agencies

    WFA, Financial Progression

    Transparency has been one of the words most used by advertisers in recent years when talking about their agency relationships. This study, run in partnership with Financial Progression, provides:

    Read more about "Achieving greater financial transparency with your agencies"
  18. Webinar: Rights Management & Asset Optimisation
    Video
    Marketing procurementMarketing procurement

    Webinar: Rights Management & Asset Optimisation

    WFA, APR

    In this webinar, Advertising Production Resources (APR) will discuss rights associated with specific elements of production along with best practice advise for planning asset re-use and creating a Rights Management Strategy that will save time and minimise risk.

    Read more about "Webinar: Rights Management & Asset Optimisation"
  19. Benchmark on global e-commerce sourcing strategies
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark on global e-commerce sourcing strategies

    WFA

     WFA member benchmark on global e-commerce sourcing strategies.

    Read more about "Benchmark on global e-commerce sourcing strategies"
  20. Advertising production payment guidelines
    Guides & templates
    Agency management

    Advertising production payment guidelines

    APR

    This reference guide produced by APR offers current best practices and industry trends regarding advertising production payments made by agencies to production companies.

    To access this members-only content, please log in.

    Read more about "Advertising production payment guidelines"
  21. Survey on Global Agency Relations Management: roles & responsibilities
    Benchmark
    Agency managementIn-housingMarketing procurementMarketing procurement

    Survey on Global Agency Relations Management: roles & responsibilities

    WFA, ASM & Partners

     WFA member survey. For more details, please log in.

    Read more about "Survey on Global Agency Relations Management: roles & responsibilities"