Posts about Advertising & policy

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

RSS Feed
  1. Four major multinationals and 22 national advertiser associations rally behind WFA’s Planet Pledge
    Press releases
    Advertising & policyBrand reputation

    Four major multinationals and 22 national advertiser associations rally behind WFA’s Planet Pledge

    WFA

    Drinks companies Asahi Europe & International, Carlsberg Group and Pernod Ricard as well as IKEA have joined 13 other major multinationals in harnessing the power of marketing to drive change both internally and among consumers

    National advertiser associations in 22 countries will also promote the scheme to local brands and share learnings of how marketers can lead on sustainability

    Read more about "Four major multinationals and 22 national advertiser associations rally behind WFA’s Planet Pledge"
  2. Planet Pledge Leaders' Forum - Meeting Overview
    Event reports
    Advertising & policySustainability

    Planet Pledge Leaders' Forum - Meeting Overview

    WFA

    An overview of the inaugural meeting of the Planet Pledge Leaders' Forum held remotely on 2 September 2021.

    Read more about "Planet Pledge Leaders' Forum - Meeting Overview"
  3. WFA response to the WHO consultation on the first draft of the Global Alcohol Action Plan 2022-2030
    Briefings & position papers
    Advertising & policy

    WFA response to the WHO consultation on the first draft of the Global Alcohol Action Plan 2022-2030

    WFA

    The global action plan looks to to strengthen the implementation of the Global Strategy to Reduce the Harmful Use of Alcohol

    Read more about "WFA response to the WHO consultation on the first draft of the Global Alcohol Action Plan 2022-2030"
  4. AVMSD transposition: State of play and key implications for advertisers
    Report
    Advertising & policy

    AVMSD transposition: State of play and key implications for advertisers

    WFA

    An overview of ongoing Audiovisual Media Services Directive transposition processes and the implications for advertisers.

    Read more about "AVMSD transposition: State of play and key implications for advertisers"
  5. Briefing: New Mexican media transparency law
    Briefings & position papers
    Advertising & policy

    Briefing: New Mexican media transparency law

    WFA

    A new Mexican Media Transparency Law was published in the Federal Official Diary on April 30th, 2021 and goes into effect in early September. This legislation focuses on transparency and preventing “bad practices” in the industry.

    Read more about "Briefing: New Mexican media transparency law"
  6. Webinar: The EU Digital Services Act and Digital Markets Act - opportunities and challenges for the EU digital advertising market
    Video
    Advertising & policyDigital policyPrivacy & tech

    Webinar: The EU Digital Services Act and Digital Markets Act - opportunities and challenges for the EU digital advertising market

    WFA

    In this webinar, we discuss the EU Digital Services Act and Digital Markets Act, two legislative proposals current being considered by the European Union which will have profound impacts on the European digital advertising market.

    Read more about "Webinar: The EU Digital Services Act and Digital Markets Act - opportunities and challenges for the EU digital advertising market"
  7. WFA amendment suggestions on the EU Digital Markets Act
    Advertising & policyDigital policy

    WFA amendment suggestions on the EU Digital Markets Act

    WFA

    These are WFA’s amendments suggestions on the European Commission proposal for an EU Digital Markets Act

    Read more about "WFA amendment suggestions on the EU Digital Markets Act"
  8. WFA amendment suggestions on the EU Digital Services Act
    Advertising & policyDigital policy

    WFA amendment suggestions on the EU Digital Services Act

    WFA

    These are WFA’s amendments suggestions on the European Commission proposal for an EU Digital Services Act

    Read more about "WFA amendment suggestions on the EU Digital Services Act"
  9. PAG Meeting Overview (June 2021)
    Event reports
    Advertising & policyDigital policySustainability

    PAG Meeting Overview (June 2021)

    WFA

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 15 June 2021.

    Read more about "PAG Meeting Overview (June 2021)"
  10. WFA Better Marketing Pod Ep 9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark Ritson
    Expert opinionVideo
    Advertising & policyBrand purposeBrand reputationInclusive marketingDigital media transformation

    WFA Better Marketing Pod Ep 9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark Ritson

    WFA

    WFA podcast host, David Wheldon, speaks with the inimitable marketing professor and industry commentator, Mark Ritson.

    Read more about "WFA Better Marketing Pod Ep 9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark Ritson"
  11. DSA Task Force Meeting Overview (June 2021)
    Event reports
    Advertising & policyDigital policy

    DSA Task Force Meeting Overview (June 2021)

    WFA

    The WFA DSA Task Force met on 23 June 2021 to discuss the Digital Services Act and Digital Markets Act.

    Read more about "DSA Task Force Meeting Overview (June 2021)"
  12. Emerging trend - ad bans for fossil fuels
    Briefings & position papers
    Advertising & policy

    Emerging trend - ad bans for fossil fuels

    WFA

    Advertising restrictions for fossil fuels are gaining traction across Europe, as national and city governments develop and implement climate policies.

    Read more about "Emerging trend - ad bans for fossil fuels"
  13. Spotlight on marketing and sustainability: bridging the gaps around the world
    BenchmarkVideo
    Advertising & policyMarketing structureSustainabilityCMO ForumMarketing operations

    Spotlight on marketing and sustainability: bridging the gaps around the world

    WFA

    Join WFA and behavioural science agency BVA Nudge Unit as they share the global and regional insights from the world’s first marketing and sustainability study created in partnership with 34 national advertiser associations.

    Read more about "Spotlight on marketing and sustainability: bridging the gaps around the world"
  14. DGX meeting overview (May 2021)
    Event reports
    Advertising & policyDigital policyPrivacy & tech

    DGX meeting overview (May 2021)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 27 May 2021.

    Read more about "DGX meeting overview (May 2021)"
  15. RAC Programme Meeting Overview (May 2021)
    Event reports
    Advertising & policy

    RAC Programme Meeting Overview (May 2021)

    WFA

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 19 May 2021.

    Read more about "RAC Programme Meeting Overview (May 2021)"
  16. WFA Better Marketing Pod Ep 8: On making an iconic doll relevant again with Lisa McKnight
    Expert opinionVideo
    Advertising & policyBrand purposeBrand reputationInclusive marketingDigital media transformation

    WFA Better Marketing Pod Ep 8: On making an iconic doll relevant again with Lisa McKnight

    Camelia Cristache

    WFA podcast host, David Wheldon, speaks with Lisa McKnight, SVP and Global Head of Barbie & Dolls at Mattel, Inc.

    Read more about "WFA Better Marketing Pod Ep 8: On making an iconic doll relevant again with Lisa McKnight"
  17. Spotlight: Diversity & Inclusion in the Production Landscape
    Video
    Advertising & policyMarketing procurementInclusive marketingMarketing procurement

    Spotlight: Diversity & Inclusion in the Production Landscape

    WFA

    An introduction to WFA’s diversity & representation guide, with key insights and ideas from APR & MCA to drive D&I in the production space.

    Read more about "Spotlight: Diversity & Inclusion in the Production Landscape"
  18. Levi's - Buy Better, Wear Longer
    Case studies
    Advertising & policySustainability

    Levi's - Buy Better, Wear Longer

    WFA

    Good things come to those who wear their jeans longer

    Read more about "Levi's - Buy Better, Wear Longer"
  19. PAG Meeting Overview (April 2021)
    Event reports
    Advertising & policyDigital policyInclusive marketingSustainability

    PAG Meeting Overview (April 2021)

    WFA

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 27 April 2021.

    Read more about "PAG Meeting Overview (April 2021)"
  20. Marketing and Sustainability: Closing the Gaps
    BenchmarkReport
    Advertising & policyBrand purposeSustainabilityMarketing operations

    Marketing and Sustainability: Closing the Gaps

    WFA

    What can Marketers do to drive Sustainability in their industry?

    Read more about "Marketing and Sustainability: Closing the Gaps"
  21. Volvo - Climate Change Crash test
    Case studies
    Advertising & policySustainability

    Volvo - Climate Change Crash test

    WFA

    Ensuring safety inside and outside of the car.

    Read more about "Volvo - Climate Change Crash test"