Posts about Digital policy

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Data Ethics Board meeting overview (24 June 2019)
    Event reports
    Advertising & policyDigital policyData governance

    Data Ethics Board meeting overview (24 June 2019)

    WFA

    Overview of the Data Ethics Board meeting held on June 24th, 2019

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  2. Data Ethics Board meeting overview (6 June 2019)
    Event reports
    Advertising & policyDigital policyData governance

    Data Ethics Board meeting overview (6 June 2019)

    WFA

    Overview of the Data Ethics Board meeting held on June 6th, 2019 in London

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  3. DGX meeting overview (June 2019)
    Event reports
    Advertising & policyDigital policyPrivacy & tech

    DGX meeting overview (June 2019)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held on June 13th, 2019 in Singapore

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  4. GDPR represents the beginning, not the end, of the data privacy journey
    Expert opinion
    Advertising & policyDigital policyGDPR

    GDPR represents the beginning, not the end, of the data privacy journey

    Rebecka Allén

    The EU’s General Data Protection Regulation (GDPR) celebrates its first anniversary on May 25th, a natural moment to reflect on its impact.

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  5. RAC Programme meeting overview (May 2019)
    Event reports
    Advertising & policyDigital policy

    RAC Programme meeting overview (May 2019)

    WFA

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held on May 8th, 2019 in Brussels

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  6. PAG Meeting Overview (May 2019, Brussels)
    Event reportsReport
    Advertising & policyDigital policyMarketing structure

    PAG Meeting Overview (May 2019, Brussels)

    WFA

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 7 May 2019 in Brussels.

    Read more about "PAG Meeting Overview (May 2019, Brussels)"
  7. Data Ethics Board meeting overview (April 2019)
    Event reports
    Advertising & policyDigital policyData governance

    Data Ethics Board meeting overview (April 2019)

    WFA

    Overview of the Data Ethics Board meeting held on April 8th, 2019

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  8. Annual Report 2018
    Report
    Advertising & policyDigital policyMedia & analyticsCMO Forum

    Annual Report 2018

    WFA

    WFA's annual report with marketing, policy and event highlights from 2018.

    Read more about "Annual Report 2018"
  9. Data Ethics Board meeting overview (March 2019)
    Event reports
    Advertising & policyDigital policyData governance

    Data Ethics Board meeting overview (March 2019)

    WFA

    Overview of the Data Ethics Board meeting held on March 21st, 2019 in London

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  10. DGX Benchmark on email/newsletter tracking pixels
    Benchmark
    Advertising & policyDigital policyData governancePrivacy & techGDPR

    DGX Benchmark on email/newsletter tracking pixels

    WFA

     WFA member benchmark. For additional details, please log in.

    Read more about "DGX Benchmark on email/newsletter tracking pixels"
  11. PAG Meeting Overview (February 2019, Brussels)
    Event reports
    Advertising & policyDigital policyInclusive marketing

    PAG Meeting Overview (February 2019, Brussels)

    WFA

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 26 February 2019 in Brussels.

    Read more about "PAG Meeting Overview (February 2019, Brussels)"
  12. DGX meeting overview (March 2019)
    Event reports
    Advertising & policyDigital policyPrivacy & techGDPR

    DGX meeting overview (March 2019)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held on March 7th, 2019 in London

    Read more about "DGX meeting overview (March 2019)"
  13. Data Ethics Board meeting overview (February 2019)
    Event reports
    Advertising & policyDigital policyData governance

    Data Ethics Board meeting overview (February 2019)

    WFA

    Overview of the Data Ethics Board meeting held on February 15th, 2019

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  14. DGX meeting overview (February 2019)
    Event reports
    Advertising & policyDigital policyPrivacy & techGDPR

    DGX meeting overview (February 2019)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held on February 7th, 2019 in California

    Read more about "DGX meeting overview (February 2019)"
  15. DGX Benchmark on data privacy controls and audit frameworks
    Benchmark
    Advertising & policyDigital policy

    DGX Benchmark on data privacy controls and audit frameworks

    WFA

    Benchmark results from members on data privacy controls and audit frameworks

    Read more about "DGX Benchmark on data privacy controls and audit frameworks"
  16. Facebook and GDPR benchmark
    Benchmark
    Advertising & policyDigital policyData governancePrivacy & techGDPR

    Facebook and GDPR benchmark

    WFA

    This peer research gathered perspectives from WFA members about Facebook Pixel and the EU’s General Data Protection Regulation (GDPR).

    Read more about "Facebook and GDPR benchmark"
  17. DGX Benchmark on Facebook and GDPR
    Benchmark
    Advertising & policyDigital policyData governancePrivacy & techGDPR

    DGX Benchmark on Facebook and GDPR

    WFA

    This benchmark gathers replies about member’s perspectives on Facebook and GDPR

    Read more about "DGX Benchmark on Facebook and GDPR"
  18. Coalition for Better Ads to adopt Better Ads Standards worldwide to improve consumer experience online
    Press releases
    Advertising & policyDigital policy

    Coalition for Better Ads to adopt Better Ads Standards worldwide to improve consumer experience online

    WFA

    Nearly 70,000 consumers agree most annoying ads are similar across countries and regions

    Read more about "Coalition for Better Ads to adopt Better Ads Standards worldwide to improve consumer experience online"
  19. 4 WFA policy predictions for 2019
    Expert opinion
    Advertising & policyDigital policy

    4 WFA policy predictions for 2019

    WFA

    The WFA policy team share their predictions for what the next 12 months hold for brands.

    Read more about "4 WFA policy predictions for 2019"
  20. Webinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy
    Video
    Digital policyGDPRContent marketing

    Webinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy

    WFA, The Customer Framework

    In a post-GDPR world, success in data-driven marketing requires a clear and rigorous strategy identifying the use and application of data and technology, while also specifying how to overcome silos, close capability gaps, re-engineer processes and address other cultural issues. 

    Read more about "Webinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy"
  21. DGX meeting materials - (December 2018)
    Event reports
    Advertising & policyDigital policyData governancePrivacy & techGDPR

    DGX meeting materials - (December 2018)

    WFA

    Presentations and meeting overview from WFA's Digital Governance Exchange (DGX) meeting on 6 September 2018 in London.

    Read more about "DGX meeting materials - (December 2018)"